Press Releases
LuckyCasino sold to Glitnor Group
Fortuity Holdings, the parent company of Viral Interactive the operator of LuckyCasino confirmed that it agreed to sell the assets of the brand to Glitnor Group.
The Glitnor Group is backed by a team of industry and Swedish based iGaming veterans. The acquisition of LuckyCasino allows Glitnor to be ideally positioned to capitalize further on the recent regulatory developments in Sweden and the opening of the online gambling market to private operators in 2019. Together with the sale of LuckyCasino.com, Daniel Eriksson becomes Head of Business Development for Glitnor and steps down as CEO for Viral Interactive.
Martin Prantner, Director of Fortuity Holdings, commented: āWeāre delighted to have concluded this deal for the LuckyCasino brand which is powered by the Finnplay technology.Ā We believe Johan and his team are uniquely placed in the market, given their track record of managing and scaling online casino brands in the past, and they shall therefore ensure the LuckyCasino brand is taken to the next level of growth.
Johan Kƶnigslehner, Glitnor Group CEO said: āOur team has many years in developing high-growth B2C casino brands such as Vera&John in emerging and mature regulated markets. Ā We are tapping into the fast growing pay and play concept developing in Sweden and Finland with no account creation needed and instant withdrawals. We believe this concept is part of the future and shall be successful in the regulated Swedish market next year.ā
Daniel Eriksson, Head of Business Development for Glitnor Group, added: āBeing part of building Viral Interactive to where it is and developing the LuckyCasino brand has been a great experience.Ā Joining Glitnor and driving their business development forward in this next period of growth is a challenge that Iām really looking forward to.ā
About Viral Interactive LTD:
Fortuity Holdings, is the parent company of Viral Interactive LTD, regulated by the MGA and UKGC and is the operator of LuckyCasino.com Viral is a white label multi-channel casino and betting solutions provider. The platform includes a huge range of casino games (1000+) from major gaming studios as well as numerous global and localized payment integrations for operators. Viral is the trading name for Viral Interactive Ltd.
Please visit: www.viral-interactive.com
Latest News
PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.
Incorporating all the fan-favourite features of Pragmatic Playās Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.
In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betssonās precise requirements.
It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: āDelivering a dedicated studio for Betsson marks another milestone for Pragmatic Playās award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.ā
Chellyanne Cassar, Live Casino Manager at Betsson Group, added: āWe are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.
āThe partnership highlights our shared commitment to delivering unparalleled gaming experiences, and weāre thrilled with the final results of the studio.ā
Baltics
Evoplay bolsters presence in Lithuania with Betsafe deal
Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.
The deal sees over 90 of the supplierās leading titles live on the Betsson Groupās Lithuanian brand Betsafe, a leading operator in the market.
Included in the agreement are Evoplayās top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.
The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.
Ihor Zarechnyi, CBDO at Evoplay, said: āIntegrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.
āLithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.ā
Aurimas Å ilys, Head of Lithuania at Betsson Group, said: āBoosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.
āWe are delighted to integrate Evoplayās dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.ā
Compliance Updates
EGBA Welcomes European Parliamentās Approval Of New EU Anti-Money Laundering Framework
The EUās new anti-money laundering package aims to create a more consistent regulatory framework and will benefit online gambling operators by standardising AML rules and reporting requirements across member states.
Brussels, 24 April 2024 ā The European Parliament has approved the EUās new anti-money laundering (AML) package at its plenary sitting today, marking a significant milestone towards a new EU framework for combatting financial crime. The European Gaming and Betting Association (EGBA), representing Europeās leading online gambling operators, welcomes the Parliamentās approval of the new AML package and believes the incoming rule changes will strengthen the EUās approach to tackling money laundering.
The newĀ packageĀ will contain:
- AĀ single rulebookĀ regulationĀ ā with provisions on conducting due diligence on customers, transparency of beneficial owners and the use of crypto-assets.
- TheĀ 6th Anti-Money LaunderingĀ DirectiveĀ ā containing national provisions on supervision and national AML authorities, as well as on the access of authorities to necessary and reliable information, e.g. beneficial ownership registers.
- The establishment of theĀ European Anti-Money Laundering Authority (AMLA)Ā ā which have supervisory and investigative powers to ensure compliance with AML requirements, operating in conjunction with national AML authorities.
EGBA believes the new rules will benefit Europeās online gambling operators by ensuring a consistent regulatory approach across EU member states. Another important feature, under the competence of AMLA, will be the creation of a harmonised reporting format for Suspicious Transaction Reports (STRs). This will ensure that Europeās online gambling operators encounter the same STR requirements across all EU member states, thereby setting clear and consistent expectations that will reduce administrative burdens and costs.
To assist online gambling operators in complying with the EUās new AML rules, EGBA has developed industry-specificĀ guidelines on anti-money launderingĀ which apply a risk-based approach and include practical measures that operators can take ā on customer and business risk assessments, customer due diligence processes, suspicious transaction reporting, and record keeping. EGBA members already apply the guidelines and submit annual reports to EGBA that summarise their progress in implementing its measures. The guidelines are also open to all operators based in the EU and EGBA encourages operators to sign up to them.
The AML package now awaits formal adoption by the Council of the EU, expected in May, before being published in the EUās Official Journal.
āWe welcome the European Parliamentās approval of the new anti-money laundering package. The new framework will set high standards and ensure greater consistency in the application of AML rules across the EU. Online gambling operators, especially those operating in multiple countries, will benefit from a single rulebook and harmonised reporting requirements that will unravel national complexities. We will look to review our industry guidelines on AML to ensure their alignment with the new EU rules. By signing up to the guidelines, operators can already prepare themselves for the incoming changes in the EU rules and join our members in their efforts to proactively and positively contribute to the EUās fight against money laundering.āĀ ā Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs, EGBA.
Source: EGBA
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