Mediterranean Europe
EXOGROUP acquires social gaming platform Playfulbet
Barcelona 6 August 2018 – EXOGROUP, the digital technology enterprise business group, today announced it has acquired social gaming platform Playfulbet.
Playfulbet is a free to play social gaming sports platform with 8 million users. Founded by former professional poker player Pol Ruiz in 2012, players are given free virtual coins to use to bet on the outcome of a range of sports match verticals: football, basketball, tennis, e-sports, baseball and rugby. Players receive coins each time they win a bet, when players have accumulated a sufficient number of coins, these can be cashed out for prizes. Prizes include a range of electronic devices including gaming consoles, smartTVs, smartphones, video games, etc. Playfulbet is available to play on desktop, mobile web at https://playfulbet.com and via iOS and Android apps, the Playfulbet apps have 2 million installs.
The social element to Playfulbet allows registered players to create their own profiles, follow and make friends with other players on the platform as well as seeing rankings of the biggest betters for matches, collecting badges, etc. Players can also join together in what are called ‘pools’ where players can bet on the outcomes of sports matches as a group.
Playfulbet is aimed at males aged 18-35 years old and Spain is its largest market with 4 million users followed by 3.2 million across Latam countries with the remainder spread across Europe/rest of the World.
Playfulbet generates income from a range of advertising revenue streams:
- Online advertising with banner display and native advertising (CPM): advertisers include online gambling websites, video games, electronic devices and user retargeted advertising sources such as Amazon
- Affiliate for sports betting platforms and video game App installations (CPI), players can win extra virtual coins for joining sports betting platforms, installing apps, completing surveys, watching promoted videos, etc
Benjamin Fonzé, CEO and founder of EXOGROUP commented, “We welcome Playfulbet to our group of companies to join ExoClick, EXADS, AdSecure and MobileCashout. I was very impressed with Playfulbet’s great product offering, market positioning and talented team. The company is a great fit for us as a group because Playfulbet generates its income from online advertising, which is a business we know inside and out.”
“EXADS and ExoClick have the technology and publishing/advertising sales experience to help Playfulbet really ramp up its traffic in existing and new GEOs, boost its ad inventory value and help it reach a global network of advertisers. MobileCashout provides a range of sports related entertainment content for mobile that can be integrated into Playfulbet’s revenue model. AdSecure will monitor all the advertising displayed on the Playfulbet platform to ensure advertising compliance. Through our intercompany synergies we can ensure Playfulbet grows into a highly profitable global sports betting platform. The founder continues in the company and Christian Khoury has been named as the new CEO.”
Playfulbet’s newly appointed CEO Christian Khoury commented, “I have known Benjamin Fonzé for more than 15 years, in fact I was ExoClick’s very first publishing client when Benjamin started the ad network back in 2006. I have a deep respect for him because he understands all of the different phases necessary to create, launch, adapt and successfully grow companies in the online business space.”
Khoury continued, “Currently Playfulbet has 8 employees. EXOGROUP bought out the previous investors, for an undisclosed sum. Benjamin sees huge potential in Playfulbet and EXOGROUP will inject at least 1 million euros into the product over the next 18 months. The high-level strategy is to heavily invest in the team (based in Barcelona), develop the platform’s technology for both desktop and new versions of the iOS and Android apps. From a marketing perspective we will increase our market share in existing markets and enter into new markets and drive user acquisition through media campaigns. We have set a goal to grow the amount of registered users globally over the next 24 months to 100M and 200M by the end of 2021.”
Founder and Marketing Director Pol Ruiz added, “EXOGROUP and its companies have a deep understanding of traffic acquisition, monetization, business intelligence, all backed up with its own technology. With additional sales, marketing, human resources and financial support we can now really scale up our business globally.”
For further press information
About EXOGROUP
EXOGROUP builds and invests in innovative tech projects, maximizing the synergies between each business enterprise. Currently, there are five companies inside EXOGROUP monetising the digital media space:
- ExoClick (launched 2006) is the innovative ad company, a programmatic ad exchange and the world’s 4th largest ad network which serves +6 billion daily ad impressions globally.
- EXADS (launched 2013) is a licensed SaaS solution which powers large ad networks, affiliate programs and high traffic websites. EXADS provides the technology for ExoClick’s leading ad network platform.
- AdSecure (launched 2017) is an ad verification technology used by ad networks, ad operations teams and publishers to ensure safe, compliant and malware-free ad delivery.
- MobileCashout (launched 2012) monetises mobile content to consumers by developing in-house engineered mobile sites and licensed apps with integrated localized carrier billing. MobileCashout acquired Spanish mobile tech company Espabit in 2014.
- Playfulbet (launched 2012, acquired by EXOGROUP 2018) is a free to play social gaming sports platform aimed at consumers aged 18-35 years old.
Compliance Updates
Cyprus National Betting Authority Launches National Self-Exclusion Platform
The Cyprus National Betting Authority during a press conference on February 20, 2024, announced the launch of the National Self-Exclusion Platform (NSEP). This strategic initiative is part of the Authority’s commitment of safeguarding players and the public, as outlined in its Safer Gambling Strategy 2022-25.
The NSEP facilitates players to control their betting activities and opt for self-exclusion, either temporarily or indefinitely, from all online bookmakers who are licensed in the Republic of Cyprus. The player acknowledges that their betting activity has brought gambling related harm on their life, hence, they may use the self-exclusion tool for a more effective control of their betting activity. During the self-exclusion period, the player has access to their current account only for the purpose of withdrawing their deposits and cannot create a new account in a licenced bookmaker’s website.
Registration on the platform is free, simple and straightforward, enabling the player to set their self-exclusion across all betting service providers by registering at https://www.exclusion.cy/. Specifically, players have the flexibility to choose between temporary self-exclusion, long period self-exclusion or for an indefinite time.
During the press conference, Ms. Ioanna Fiakkou, President of the NBA, expressed her satisfaction with the platform’s launch, underscoring its significance as “a robust tool for every player, designed to promote safer betting behaviour and safeguarding vulnerable groups of people.”
“The development of the National Self-Exclusion Platform underscores the NBA’s dedication to player protection and the establishment of a sustainable and fair betting sector. The platform at this point offers self-exclusion from online betting service providers, but its operation is dynamic and poised to integrate additional functionalities. Thus, we extend a public invitation to all stakeholders to join our efforts for safeguarding society and include specific groups such as athletes in the platform’s operations, in collaboration with relevant federations and governmental bodies, to join the platform. Through this collaborative effort, we aim to fortify the fight against match-fixing and enhance transparency in sports, aligning with key objectives outlined in the Authority’s strategic framework. We are particularly satisfied to witness the realization of another significant milestone, as we advance towards achieving the goals set forth in the Safer Gambling Strategy, reinforcing protective measures for the public and fostering the industry’s sustainability in the right direction,” Ms. Fiakkou said.
Latest News
Cyprus: National Betting Authority Reveals Strong Growth in Q3 2023
The National Betting Authority has released the financial outcomes for the third quarter of 2023, showcasing a continual surge in the revenue of the betting sector, underscoring its robust and consistent growth.
As per the disclosed financial results, the gross betting revenue for both Class A (land-based betting) and Class B (online betting) recipients reached €259,440,696. This signifies a noteworthy 9% surge in comparison to the third quarter of 2022 (€238,175,857) and an even more substantial 35% increase in contrast to the third quarter of 2021 (€192,087,098).
Breaking down the figures, Class A recipients contributed €70,941,349, while Class B recipients accounted for €188,499,347 of the total gross revenue. Class A recipients observed an 8% increase in gross revenue compared to the same period in 2022 and a substantial 21% surge in comparison to the third quarter of 2021. Meanwhile, Class B recipients experienced a 9% rise compared to the corresponding quarter of 2022 and an impressive 41% increase compared to the third quarter of 2021.
Profits for both Class A and B players continued their upward trajectory, reaching €232,011,110. This represents an 11% uptick compared to the same period in 2022 and a notable 38% increase from the third quarter of 2021. Notably, the lion’s share of profits, specifically €172,726,941, belonged to Class B players during this quarter.
However, Class A and B betting earnings totaled €27,429,585, reflecting an 8% decrease compared to the corresponding quarter of the previous year (€29,705,139). Specifically, Class A betting receipts amounted to €11,657,180, marking a 14% decrease compared to the third quarter of 2022, while Class B betting receipts totaled €15,772,406, presenting a 2% decrease compared to the same period.
Examining the landscape of Class A properties, their number decreased by 2% in the third quarter of 2023 compared to the corresponding period of the previous year. The licensed properties, predominantly concentrated in Nicosia (169), Limassol (140), Larnaca (88), Paphos (54), and Famagusta (39), amounted to a total of 490 Cypriots.
Despite the positive financial indicators, there was a 44% increase in license cancellations or application withdrawals compared to the corresponding quarter of 2022. The number of individuals employed in licensed premises reached 1472, showcasing a 3% increase compared to the same period in 2022.
Addressing the issue of illegal betting, the report highlighted a 2% increase in blocked websites compared to the second quarter of 2023, with a total of 339 illegal websites added to the list. The current roster of prohibited betting service websites now stands at 18,577.
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The Ibiza Casino has added the thrilling multi-game by Zitro, Mighty Hammer, to its entertainment offerings. This innovative title, renowned for its global success, provides players with three levels of excitement and multiple possibilities, each connected to a different bonus link.
The management of the Ibiza Casino expressed, “The inclusion of Mighty Hammer in our gaming hall has generated great satisfaction among players, who enjoy this game due to its impeccable graphics and innovative mechanics.”
Jaime Aníbal-Álvarez, Director of Casinos in Spain for Zitro, has expressed gratitude to the Ibiza Casino for the opportunity to collaborate and bring Zitro’s products to their gaming hall. “With the inclusion of Mighty Hammer, we have no doubt that players will surrender to its highly entertaining gaming experience, featuring a dynamic gameplay.”
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