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RioCasino Launches New Online Sports Betting & Casino Website

Zoltan Tundik

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RIO DE JANEIROAugust 6, 2018 – A well-known online gaming operator with offices located across Europe has announced the launch of a brand-new online sports betting and casino website named RioCasino. The website offers an extensive suite of pre-match and in-play sports betting markets alongside traditional casino, slots, and live casino games.

The main focus of RioCasino is live sports betting. Members are able to login and bet on live sporting events 24 hours a day, seven days a week. The site’s operators expect football to be one of the main draws of the new website. Players are able to bet not only on matches throughout South America and Europe, but around the world as well.

In addition to football, players are able to bet on over 25 different sports, including American football, baseball, basketball, handball, tennis, volleyball, and many more. Players are able to bet pre-match and also in-play on all of these sports in a variety of leagues and divisions across the globe.

Casino Gaming Also Available

RioCasino also offers a great selection of casino gaming options as well. Video slots are expected to be well received thanks to the wide choice of high-quality game titles RioCasino have available to players. In addition to slots, the online casino offer the most popular table games as both video simulations and live games.

Players preferring a live experience have the opportunity to login to live versions of blackjack, roulette, baccarat, and more. RioCasino brings the live casino experience directly to players by way of live video and audio streams embedded in the games.

The site provides a plethora of fast and secure payment methods and dedicated customer support. Should players run into any problems, support staff are on hand to assist. RioCasino’s goal is to provide a safe, secure, and seamless environment for online sports betting and casino gaming.

“Our website has been built to be easy for everyone to use,” Director Jasper Gerard said. “It is equally accessible for desktop, mobile, and tablet with a slick and responsive design, and we can’t wait for customers to start enjoying it.”

Gerard invites online casino enthusiasts to visit the brand-new RioCasino.com. There will be a number of special promotions on offer in honour of the site’s the launch.

About RioCasino

RioCasino is an online casino powered by PlaylogIQ. The Spanish company, with offices throughout Europe, was established as a creative and ethical international gaming operator focusing on state-of-the-art technology, design superiority, and premium customer service.

The company’s commitment to excellent customer service extends all across its entire portfolio of internet properties. Their goal is to create a premium gaming experience that is second to none. They encourage customers to contact them with questions, concerns, and even suggestions for how they can improve the gaming experience.

Web: https://www.riocasino.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Latin America

NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%

George Miller

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NRT Partners with Strendus Sportsbook & Online Casino; NRT's OfferCraft Software Increases Click-Throughs by 490%
Reading Time: 2 minutes

 

Strendus Uses the OfferCraft Gamification Engine to Make Its Emails to Customers Far More Engaging

 

Strendus, a leading Mexican online casino and sportsbook, and NRT, one of the largest FinTech and information-enabling technology companies in the gaming industry, recently signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus.

Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OfferCraft engagement platform in early 2018.

NRT’s OfferCraft gamification engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-a-winner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed.

Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand. “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created different personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.”

Strendus ran multiple A/B tests to observe the impact of incorporating the gamified incentives versus their standard incentives. The OfferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins.

“One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us,” said Murillo. “So one of our first OfferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamification to many more of our other campaigns.”

NRT’s President, Michael Dominelli, said: “We work hard to build tools that deliver powerful business results, so it’s wonderful to see how successfully the Strendus team has been deploying our OfferCraft solutions. We’re looking forward to bringing these experiences to many more players in the future.”

For more information on NRT’s OfferCraft platform, please visit: https://www.nrttech.com/products/offercraft/

 

SOURCE NRT Technology

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Latin America

Toro Bet selects Hard Metrics for Mexico launch

George Miller

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Toro Bet selects Hard Metrics for Mexico launch
Reading Time: 2 minutes

 

Operator to be powered by innovative platform from Metric Gaming and Bethard Group joint venture

 

Hard Metrics, the online sportsbook and casino platform and services joint venture between Metric Gaming and the Bethard Group, has signed its first operator partner, Toro Bet.

The deal allows Toro Bet to enter the Mexican sports betting market powered by the state-of-the art Hard Metrics platform.

The technology includes Metric Gaming’s trading, operations, risk management and suite of innovative and proprietary betting products, as well as Bethard’s business intelligence, player account management system and casino platform.

Toro Bet is the first operator within America to take advantage of the Hard Metrics turnkey solution, which provides an enviable level of product autonomy from a B2B supplier.

Uniquely, the Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to that particular market.

Martin de Knijff, Metric Gaming CEO and Founder said: “We are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market.

“Toro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plans”

“Hard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future.”

Erik Skarp, CEO of Bethard added: “This is an important step on our journey to sign our first operator in Latin America and we see this as a clear sign that there is demand for our services in these regions.”

Kyle Carlston of Alternative Ventures, financiers of Toro Bet commented: “We are confident that we have assembled the best technology for our venture in Mexico.

Our partnership with Hard Metrics allows Toro Bet to offer Latin America a highly curated technology solution featuring best-in-class mobile, live betting.”

The joint venture is a one stop shop suitable for both established sports betting operators and those looking to launch for the first time, providing them with the technology and expertise they need to succeed in the US market and beyond.

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Latin America

Caliente Group Opens Its First Gambling Lounge in Latin America

Niji Narayan

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Caliente Group Opens Its First Gambling Lounge in Latin America
Caliente Group opened a gambling lounge only with EGT machines
Reading Time: 1 minute

 

Caliente Group in partnership with Euro Games Technology has inaugurated its first gambling lounge in Latin America. The gambling lounge is located in its Hipódromo de Agua Caliente casino in Tijuana, Mexico. The specially created zone includes 33 slot cabinets and multiplayer terminals of EGT.

The lounge is provided with some best-performing product solutions, like the Super Premier model, the P-27/27 St Slim and P-24/24 Up slot cabinets with the top popular Lady’s Cards jackpot, and the P-27/32H St, equipped with the Asian-themed 5-level progressive Cai Shen Kingdom jackpot. The next-generation S32 HD multiplayer terminal has also taken central stage for its roulette and slot titles, modern design and high-resolution displays.

“We are pleased to announce the start of this one-of-a-kind project in Latin America together with Euro Games Technology – our strategic partner for the region,” shared Mr. Hernandez, general director of Grupo Caliente.

“We have developed strong and fruitful business relationships and usually our mutual undertakings exceed the expectations. This is why after this lounge we are ready to open 4 more, dedicated again to EGT’s machines and fans, in our gaming establishments,” he added.

Nadia Popova, director of EGT Central America, the Caribbean and Mexico, said: “It is a great honor that so high-esteemed operator as Caliente has chosen our products to embark on that exciting venture. Mexico is an important market for us and I am confident that the project is a step ahead in our recognition as one of the major local gaming providers in the country. I am looking forward to the opening of the next larger lounge in Mexicali in May.”

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