Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Gambling in the USA

Las Vegas Sands Expands Commitment to Responsible Citizenship

Published

on

Reading Time: 3 minutes

Las Vegas Sands Expands Commitment to Responsible Citizenship with Launch of Project Protect

Comprehensive Global Program Enhances Company Performance in Responsible Gaming, Anti-Money Laundering and Human Trafficking Prevention Practices

LAS VEGASAug. 6, 2018 – Aiming to strengthen community safeguards and demonstrate leadership in addressing critical social issues, Las Vegas Sands (NYSE: LVS) today announced Project Protect, a comprehensive global initiative to accelerate its performance in responsible gaming, anti-money laundering and human trafficking prevention.

As a global umbrella program to build defenses against these problems, Project Protect coalesces LVS’s efforts around policy and procedural enhancements in each of the core areas and introduces comprehensive team member training to build lasting solutions that meet and exceed government regulations and standard industry performance.

Project Protect will kick off with Team Member education activities timed around Responsible Gaming Education Week, August 6-10, in the United States and on the heels of World Day Against Trafficking in Persons on July 30.  The new program is LVS’ third major global corporate social responsibility initiative, along with Sands Cares for philanthropic community engagement and Sands ECO360 for sustainability.

While LVS had previously addressed all of the issues targeted by Project Protect in some form in its regions around the world, the program’s introduction marks the formalization of its policies and procedures for addressing these issues at a uniform global level, corresponding to both international regulations and national laws in all our jurisdictions. In addition, Project Protect introduces comprehensive and systematized training and education to ensure team members, as well as all third parties doing business with the company, can implement and adhere to policies and procedures in these areas.

“Our commitment to adhering to government and industry regulations has never wavered, but Project Protect takes a major step toward prevention and elimination of these issues at our properties by providing the right tools and education for our team members to identify problems and act swiftly and responsibly,” said Lon Jacobs, executive vice president and global general counsel.  “Our goal is zero tolerance for negative or harmful activity in our properties to safeguard our guests, our Team Members and the communities where we operate.”

In partnership with Sands Academy, Project Protect trainings will span the company’s current industry-leading responsible gaming education programs, as well as add new curriculum to educate team members on global and regional money laundering and human trafficking threats, the risks to LVS’s guests and business, and how the hospitality industry can identify and best address problems.  For example, team members will gain insight into the many forms of human trafficking, the signs that someone has become a trafficking victim, and how to respond in these situations.

“Project Protect complements our corporate social responsibility mission by enhancing and institutionalizing responsible business practices in the areas that most negatively impact our industry,” said Ron Reese, senior vice president of global corporate communications and corporate affairs.  “The program represents our deep commitment to making our communities not only safe but thriving places to live and work.”

About Las Vegas Sands Corp.

Las Vegas Sands Corp. (NYSE: LVS) is the world’s pre-eminent developer and operator of world-class Integrated Resorts that feature luxury hotels; best-in-class gaming; retail; dining and entertainment; Meetings, Incentives, Convention and Exhibition (MICE) facilities; and many other leisure and business amenities.  We pioneered the MICE-driven Integrated Resort, a unique, industry-leading and extremely successful model that serves both the leisure and business tourism markets.

Our properties include The Venetian and The Palazzo resorts and Sands Expo in Las VegasSands Bethlehem in Eastern Pennsylvania, and the iconic Marina Bay Sands in Singapore. Through majority ownership in Sands China Ltd., LVS owns a portfolio of properties on the Cotai Strip in Macao, including The Venetian MacaoThe Plaza and Four Seasons Hotel MacaoSands Cotai Central and The Parisian Macao, as well as the Sands Macao on the Macao Peninsula.

LVS is dedicated to being a good corporate citizen, anchored by the core tenets of delivering a great working environment for 50,000 team members worldwide, driving impact through its Sands Carescorporate giving program and leading innovation with the company’s award-winning Sands ECO360global sustainability program. To learn more, please visit www.sands.com.

Contact:
Kristin Koca
[email protected]
702-414-3218

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.

Advertisement
Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.