Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Gambling in the USA

PlaySugarHouse.com Is The First Gaming Operator In The US To Launch An Integrated Online Sportsbook And Casino

Published

on

PlaySugarHouse.com Is The First Gaming Operator In The US To Launch An Integrated Online Sportsbook And Casino
Reading Time: 2 minutes

New Jersey’s PlaySugarHouse.com Sportsbook & Casino Will Offer Over 5 million Live In-Game Bet Options A Year Through Its Mobile Apps

 

CHERRY HILL, N.J., Aug. 23, 2018 — New Jersey’s online casino innovator, PlaySugarHouse.com is doubling down by introducing its world-class sportsbook to the Garden State’s residents and visitors.  Operated by Rush Street Interactive (RSI), the new SugarHouse Online Sportsbook & Casino features a wide variety of bets, competitive odds and a ground-breaking loyalty program that seamlessly merges casino games with sports betting. Players will earn loyalty and bonus points on every single sports and casino wager, including the more than 5 million Live In-Game bet options and 450 casino games and live dealer table games. Additionally, unified player accounts, wallet and bonusing allow players to easily switch between sports betting and casino play.

RSI and PlaySugarHouse.com are committed to offering players in New Jersey the most bang for their buck, with millions of Live In-Game bet offers. Great odds and advanced technology enables those In-Game bets at PlaySugarHouse.com to remain open longer and maximize betting opportunities during the game. Players have the opportunity to make a wide range of bets including who will win the game, upcoming plays, over/under for teams and players, partial game bet, parlays, and much more. An innovative feature allows players to cash-out an active bet before the outcome is determined, allowing them to secure part of their winnings or cut their losses as the odds change.

As one of the first to launch online sports betting in New Jersey, Rush Street Interactive already has a wealth of experience and knowledge in operating a regulated online and mobile Sportsbook in Colombia. “Being the first US-based gaming operator to launch a regulated online sportsbook outside of the US has been helpful in establishing the SugarHouse Online Sportsbook & Casino,” said Richard Schwartz, President of Rush Street Interactive. “We’ve matured our sportsbook product and validated that players value our proprietary sportsbook loyalty program, including earning points on every single bet.”

In an effort to provide players with the best possible experience, SugarHouse Online Sportsbook is user-friendly and makes the sports betting process easy to understand for those looking to get in on the action. For example, PlaySugarHouse.com will offer 3 ways of displaying odds: 1) American odds for those familiar with Vegas-style betting, 2) fractional odds for those familiar with horse race betting and 3) decimal odds that are easy to understand for new players to sports betting. Decimal odds are simply what you multiply your stake with in order to calculate payout (i.e. bet $100 at odd 3.50 and your payout is $350).

The iOS (downloadable in the apple store) and Android mobile apps are also easy to use and have all of the same advanced functions and features as the desktop platform, allowing players to get in on the action while on the go.

 

About Rush Street Interactive
Rush Street Interactive, an affiliate of Rush Street Gaming, was founded by pioneers in the internet gaming industry with decades of collective experience in developing and operating regulated online gaming sites. Rush Street Interactive is also the developer of social gaming sites, including  the SugarHouse’s Casino4Fun website. Rush Street Gaming is one of the fastest-growing gaming companies in North America. Rush Street developed and operates Rivers Casino in Pittsburgh, SugarHouse Casino in Philadelphia, Rivers Casino in Des Plaines, Illinois and Rivers Casino and Resort in Schenectady, New York. For more information, visit www.rushstreetgaming.com.

Source: Rush Street Interactive

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement
Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.