Industry News

Betsson becomes new Official Sponsor of Champions Hockey League

Published

7 years ago

September 1, 2018

Zoltan Tundik

Reading Time: 2 minutes

Betsson is the new Official Sponsor of CHL

Betsson is the new Official Sponsor of Championship Hockey League (CHL), thus becoming the exclusive betting partner of the league. Earlier this week, Betsson announced that it was also the main sponsor of the Swedish Hockey League (SHL). Thus, this agreement with CHL cements Betsson’s commitment to European hockey, making it the top hockey betting operator in Europe.

Betsson is one of the leading gaming companies in the Nordics with roots all the way back to 1963 and has a strong presence on the Nordic hockey market. Besides digital and physical exposure of the Betsson brand, the agreement also includes the ability to create exclusive content around the games. In addition to the financial support for the league, the ambition of the sponsorship is to build bridges between the Swedish and international hockey leagues.

“We are already the main sponsors of SHL and are now deepening our commitment to ice hockey further. To see the Swedish and Finnish top teams facing competition from some of the other European teams is exciting and good for hockey. It is also exciting for us and further proof to a goal of being hockey’s top betting operator in Europe,” says Peter Zäll, Chief Strategy Officer at Betsson.

The Champions Hockey League is fully owned and operated by Champions Hockey League AG/Ltd which includes, as its shareholders, the 26 founding clubs, six national founding leagues and the International Ice Hockey Federation. The CHL season culminates in a one-game final showdown to be played on 5 February 2019 at the home venue of the team with the best accumulated group stage and playoff record. A season total of 125 games will have been played by the time the European Trophy is lifted by the champions.

About Betsson Group

With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

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Zoltan Tundik

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.