Industry News
EveryMatrix introduces unique sports aggregation technology at Betting on Sports Week in London
Between 18-21 September, EveryMatrix is gearing up to join Betting on Sports at Olympia London, to showcase our latest OddsMatrix Sports Data Feeds products, including the recently launched OddsMatrix Aggregator.
With the OddsMatrix Aggregator, bookmakers get access to a powerful and unique tool which allows them to combine odds, settlement, and score feeds from multiple providers into a single aggregated feed.
Operators can set priority between their providers in an easy-to-use interface and at arbitrary fine granularity. This permits them to boost coverage, ensure automatic failover, minimize bet suspension time and maximize betting margin and profit. The Aggregator includes the option to customize margins from a sport, league, or match, down to market level.
Ebbe Groes, EveryMatrix CEO commented “The number of data providers is indeed growing but it’s a costly market to stay competitive in. There’s a good level of innovation and only a handful of serious providers capable of servicing companies with ambitions to be in the top tier of sportsbooks.
OddsMatrix is a strong brand already and has always been based on a high degree of automation and a vast collection of data sources. At BOS 2018, alongside OddsMatrix Sports Data Feeds, we have a new product to pitch, the OddsMatrix Aggregator, very exciting for me and for operators.”
With the OddsMatrix Aggregator no new development is needed on the operator side, as EveryMatrix takes care of the necessary integrations. OddsMatrix Aggregator is a new and unique technology yet based on ten years of experience with operating a fully managed sportsbook, the OddsMatrix Sportsbook where the Feed Aggregator is a central component.
“You will be connecting to our system via a highly specialized component, the OddsMatrix Publisher, which sends data as incremental and fast as possible, with a true push connection to your system. We have more than 30 clients connecting to this robust and tried-and-tested protocol already.” added Ebbe Groes.
The OddsMatrix Aggregator is also a component of the latest generation instalment of the OddsMatrix Sportsbook. Built from the ground up with no code reuse and based on an architecture designed for horizontal scalability and high-availability, the new sportsbook is a fully flexible, modular and modern platform in the making, waiting to be soon revealed.
If you are in the market looking for real-time, flexible, and accurate sports data, or want to improve your sportsbook performance and operations, boost your coverage and maximize betting margin and profit, do stop by Stand K20 at Betting on Sports in London and meet our team. Odds are on your side.
About EveryMatrix
EveryMatrix is a multi-award winning iGaming software provider, delivering a full product suite including a market leading one-stop casino content aggregator, a fully managed sportsbook, a one-stop payment processing product, a modular iGaming Integration Platform, a cross-product bonusing engine, and a multi-brand affiliate/agent management system.
All EveryMatrix products work independently and can be easily integrated with existing platforms and wallets or used in conjunction with our iGaming platform. With offices and servers across Europe and Asia, EveryMatrix delivers custom-built solutions and local service.
For more information contact us via [email protected]
Industry News
Industry Investments in Responsible Gaming Reach New High of $472 Million Annually, AGA Study Shows
Research Reflects Heightened Responsibility Commitments as Industry Grow.
New research from the American Gaming Association (AGA), reveals a significant increase in responsible gaming (RG) investments from gaming industry companies, with total spending reaching $471.8 million annually—up from approximately $275 million (+72%) in 2017.
Conducted by a major international accounting firm, the research demonstrates a surge in industry-wide RG spending that has grown at a faster rate than gaming revenue over the past seven years. Several key program areas are seeing significant spending commitments as the industry expands, including:
- Customer Service Interactions: $135.4 million.
- Developing and Maintaining Responsible Gaming Programs: $122.4 million.
- Consumer-Facing Responsible Gaming Education: $107.7 million.
- Responsible Gaming Research and Other Non-Profit RG Organizations: $31.8 million.
- Problem Gambling Supportive Services: $26.1 million.
“This impactful rise in RG spending demonstrates the legal industry’s dedication to fostering a safe and informed gaming environment,” said Joe Maloney, AGA Senior Vice President, Strategic Communications. “Beyond the considerable taxes gaming companies contribute to fund responsible gaming and problem gambling resources, the industry also proactively invests hundreds of millions of dollars more to ensure our customers have the tools, knowledge and safeguards to play responsibly.”
The new AGA research comes during Responsible Gaming Education Month (RGEM) 2024, during which industry stakeholders have demonstrated their commitments to responsible gaming through an array of activations and announcements. Earlier this September, the AGA released a first-of-its-kind Responsible Gaming Intervention Effectiveness Scale to provide academics, industry members and more with a research-based tool to evaluate responsible gaming messages.
“Our industry’s commitment to responsibility once again made RGEM a resounding success,” continued Maloney. “We look forward to seeing the work done throughout this past month provide a springboard for continued advancements in responsible gaming in the months and years to come.”
Industry News
Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 11th Book: “The Math That Gaming Made, Compendium”
Acclaimed gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 11th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry.
The book, which serves as a comprehensive guide to the intersection of mathematics and gaming, is a deep dive into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape. Covering decades of research and insights, “The Math That Gaming Made, Compendium” provides a wealth of knowledge for industry professionals, data enthusiasts, and anyone passionate about the intricacies of gaming mathematics.
A Legacy of Expertise
Andrew Cardno, a recognized authority in gaming analytics, and Dr. Ralph Thomas, a pioneer in gaming data science, bring together their years of experience and research in this book. Together, they offer readers an unparalleled understanding of how math is used to optimize everything from player experiences to casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “It not only highlights how data and analytics have evolved but also provides the tools and knowledge for others to apply these concepts in real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the book: “If there’s one thing the casino gaming industry does not do well, it is sharing. This book breaks that mold as the authors dish some of the best advice on improving your slot mix, gaining market share, understanding databases, and a lot more. They even translate all our obscure acronyms. This new volume is several inches thick, but you’ll find gems on every page. Better yet, follow their advice and your profitability will improve.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
Industry News
EvenBet Gaming to Showcase Pioneering Poker Products at SBC Summit 2024
EvenBet Gaming, a leading developer of online gaming software and solutions, is set to unveil its latest industry-leading poker platform update and exhibit its brand-new In-Store feature at the upcoming SBC Summit in Lisbon.
Launched at the beginning of September, the In-Store platform feature provides players with unprecedented access to perks directly from the lobby or poker table. Available benefits include Time Bank packages, Insurance Buying and Opponent Game Statistics, with each perk designed to enhance the player experience and drive revenue for EvenBet’s partners.
The EvenBet team will be located at Stand B820 and will outline the key aspects of the In-Store feature, as well as demonstrate the advantages of third-party casino game integration, revealing how operators can diversify their revenue streams.
The provider is also set to announce a major update to its Poker Clubs platform in October, which will improve software flexibility and player engagement options.
EvenBet will kick off the summit by hosting an exclusive poker tournament on Tuesday 24 September, an invite-only event featuring C-suite executives from across the industry.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The SBC Summit is one of the biggest events on the calendar for us, and this year it will be even better. We are heading to Lisbon with an even better team, and they are ready to explore an even better poker platform with our valued partners and prospective clients.
“We are also hosting a C-level poker tournament on the first day, which should be a lot of fun and give us an indication of who the best players are in our industry.”
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