BETDAQ launches Streaming API to provide instant pricing for commercial partners

BETDAQ has launched a new Streaming API service for its commercial partners that automatically provides instant pricing information across an increased range of markets.

The product improvements remove the need for customers to pull the data via manual requests thanks to an always-on system that constantly streams a tailored selection of updates on price movements and available volumes.

BETDAQ has utilised the Streaming API push technology on its main dotcom website since 2016, ensuring traders and retail clients always have the most up-to-date pricing information.

Full connection to BETDAQ’s ultra-reliable Commercial API feed allows sportsbook operators to take advantage of automated risk management and hedging. The platform processes 18 billion orders annually and has gone a record 500+ days without an unplanned outage.

BETDAQ’s commercial partners can also benefit from the platform’s growing liquidity, which has been significantly boosted since the exchange’s permanent switch to a 2% commission structure that has driven player and liquidity partner acquisition.

Alan Casey, BETDAQ Commercial Manager, said: “The launch of Streaming API takes the BETDAQ Commercial API feed to the next level, ensuring further efficiencies as well as a greater reduction in overheads and resource requirements for our sportsbook partners.

“The successful introduction of 2% commission has been responsible for a marked uplift in trading volumes that has resulted in improved prices and ever-increasing liquidity levels. There has never been a better time to become a Commercial API partner.”

About BETDAQ:

BETDAQ is a market-leading betting exchange, which was founded in 2000. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.

BETDAQ charges a flat rate commission of 2% on all sports and markets. It matches in excess of £75m-worth of bets per week and has the largest market share of UK and Irish on-course bookmakers who connect to the exchange for pricing information and hedging purposes.

BETDAQ is principal partner of Sunderland AFC, Charlton Athletic FC and the Punchestown Champion Hurdle. It is ARC’s (Arena Racing Company) starting stalls sponsor, covering more than 1000 races in 2018, and brand ambassadors include Tony Cascarino, Harry Whittington and Gavin Cromwell.

BETDAQ has an active and loyal community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.