Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Central Europe

NOVOMATIC: Providing important stimulus for Austria’s economy

Published

on

NOVOMATIC: Providing important stimulus for Austria’s economy
Photo Source: NOVOMATIC
Reading Time: 3 minutes

 

Economic researchers determine substantial economic effects through NOVOMATIC at regional level. The company thus makes a significant contribution to the Austrian economy, labor market and taxes.

 

In order to determine the overall economic importance of NOVOMATIC for Austria, a comprehensive study was commissioned by the renowned “Economica Institute for Economic Research”. The aim was to create a reliable set of data with which both direct and multiplicative economic effects along the entire value creation network can be calculated. Research Director Dr. Anna Kleissner of the Economica Institute, together with Harald Neumann, CEO of NOVOMATIC AG, presented the company’s economic footprint® for Austria for the first time.

 

The results show that NOVOMATIC generated a gross production value of EUR 1.3 billion in 2017 alone. At around EUR 2.5 billion, the overall effect for Austria’s economy is almost twice as high – triggered by intensive interdependencies regarding preliminary work with domestic companies and a low import share. The gross production value comprises the value of all goods and services covered by the production process.

In addition, a direct contribution to value creation of EUR 517.7 million was generated in 2017. If one also takes into account the effects triggered along the upstream value chain and by so-called income effects, the total gross contribution to value creation amounts to EUR 998.5 million. This means that every 208th euro generated in Austria is directly or indirectly attributable to NOVOMATIC. The direct, indirect and induced value creation contribution of NOVOMATIC is thus twice as large as the entire textile production industry and approximately equal to the value creation of the publishing industry. Lower Austria and Vienna in particular benefit from the economic power of the leading Austrian company. “According to our value creation analysis, every 94th euro in Lower Austria and every 238theuro in Vienna is generated by NOVOMATIC,” reports Anna Kleissner.

NOVOMATIC currently employs 3,632 people in Austria. Two additional jobs outside the Group are linked to each job at NOVOMATIC through the integration with domestic suppliers as well as through consumption and investment effects. “Besides our vertical integration of more than 90 percent, we also are a reliable customer and partner for numerous companies in Lower Austria”, says Harald Neumann, CEO of NOVOMATIC AG, summarizing the findings. NOVOMATIC thus safeguards a total of 11,322 jobs in Austria. This roughly corresponds to the same number of people employed at all travel agencies and tour operators.

Due to its strong growth in recent years, NOVOMATIC is now one of the largest taxpayers in the country. The Group’s activities contributed a total of EUR 439.7 million directly and indirectly to tax revenue in Austria in 2017. The fiscal contribution thus roughly corresponds to the total amount of capital gains tax generated. The largest tax items: about 45.9 percent of total fiscal revenue was spent on wage-related taxes and social security contributions. Taxes on products accounted for 19.7 percent and VAT for 18.2 percent.

In addition, NOVOMATIC is very active in supporting social and cultural institutions. “Not only are we proud of our economic importance, but we are also working hard to further strengthen our social footprint. This also applies to our employees and ranges from setting up our own training programs, such as the ‘Corporate Coding Academy’, to initiatives that underline our responsibility as an employer,” Neumann refers to the label “Nestor Gold” for age-appropriate work and the quality label “Beruf und Familie” of the family ministry for family-friendly employers.

 

About NOVOMATIC:

The NOVOMATIC Group is one of the biggest international producers and operators of gaming technologies and employs more than 30,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in more than 50 countries and exports high-tech electronic gaming equipment and solutions to more than 75 countries. The Group operates around 270,000 gaming terminals and video lottery terminals (VLTs) in its some 2,100 plus gaming operations as well as via rental concepts.

Through its numerous international subsidiaries, the NOVOMATIC Group is fully active in all segments of the gaming industry and thus offers a diversified Omni-channel product portfolio to its partners and clients around the world. This product range includes land based gaming products and services, management systems and cash management, online/mobile and social gaming solutions as well as lottery and sports betting solutions together with a range of sophisticated ancillary products and services.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement
Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.