Industry News
Red Rake Gaming signs collaboration agreement with SBTech
Premium casino content creator Red Rake Gaming has signed a landmark partnership agreement with SBTech, the leading sports betting and gaming technology provider to the global iGaming sector.
Red Rake Gaming’s wide range of top-performing titles will now be distributed via SBTech’s best-in-class platform, becoming available to the provider’s vast international operator base across the world’s most competitive regulated territories.
Entering all regulated markets is at the heart of Red Rake Gaming’s growth strategy and this collaboration agreement represents a superb opportunity for the company to further its reach in Portugal and Romania, two of the 21 regulated markets that SBTech services.
Andrew Cochrane, Chief Commercial Officer, SBTech, said: “It gives me great pleasure to confirm our latest casino partnership. Red Rake Gaming is a rising star in the industry, and we’ve been monitoring the company’s progress for some time. This developer’s ambitions dovetail perfectly with our own strategy of operating in every regulated market and I’m certain that Red Rake content will be a key component of our comprehensive multi-vertical offering for many years to come.”
Nick Barr, Managing Director for Red Rake’s Malta operations, added: “It’s a historic moment for our company to be partnering with one of the iGaming industry’s leading platform and sportsbook providers. SBTech continues to go from strength to strength in the world’s most important markets and everyone at Red Rake is thrilled to become part of its network. We’re now focused on extending our offering, creating even more engaging player experiences and delivering the best value for SBTech’s operators. I’m looking forward to seeing very positive results from this partnership, as we have witnessed in previous collaborations.”
About Red Rake Gaming:
Red Rake Gaming, an online casino provider, offers a wide and varied portfolio of top-performing games across various markets including Belgium, Italy, Spain, Portugal, Romania, Malta and the UK. As a boutique provider to the iGaming industry, we pride ourselves on working closely with our partners to drive their revenues higher through high-quality game production, exclusive promotions and the flexibility to accommodate their individual needs.
Coming from a strong social background, Red Rake Gaming content has already been proven in the social casino space, with all our successes from social applied to real money gaming. Since its inception, Red Rake Gaming has experienced significant growth, and demand for feature-rich games continues to strengthen. With over 30 stunning slots, video bingos, video poker and table games, the Red Rake Gaming compendium is designed to meet every operator’s requirements.
For more information on our industry-leading content, please visit: www.redrakegaming.com
About SBTech:
SBTech is an award-winning global leader in omni-channel sports betting and gaming technology, powering the world’s largest operators, state lotteries, land-based casinos, and horse racing companies.
Founded in 2007, and with more than 1,100 employees in nine global offices, SBTech has developed the industry’s most powerful, innovative, data-driven online sports betting and casino platform, serving licensees in more than 20 regulated markets.
The group supplies highly flexible and scalable omni-channel betting and gaming software solutions to clients looking for exceptional configurability, differentiation, and the quickest route to market, complemented by proven business intelligence and reporting capabilities.
Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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