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Gambling Commission starts preparations to launch a new era for UK National Lottery

Niji Narayan

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Gambling Commission starts preparations to launch a new era for UK National Lottery
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The UK Gambling Commission has started its preliminary global market engagement with businesses and investors interested in the UK National Lottery. The existing licensing period will be over in 2023.

The UK National Lottery is one of the world’s biggest lotteries in the world. An estimated 14 million people participate in the draw-based games a month. The lottery generated £6.9 billion in sales last year alone.

It was launched in 1994, when the world was quite different. The Commission plans to mould its system to cater to the demands of a new world.

In 2019, as part of its 25th anniversary, the Commission will be placing significant importance in ensuring that, through innovative ideas, the next operator maximises returns to good causes for British society and builds on the £38 billion raised since it started, as well as ensuring that playing National Lottery products is as fair and safe as possible.

The Gambling Commission regulates the current UK National Lottery licence and the wider gambling industry in Great Britain, and will begin initial discussions with the existing global lottery market next week at the World Lottery Summit in Buenos Aires (18–22 November). Over the coming months, it will also be planning engagement with wider finance and technology industries in the UK and abroad.

Neil McArthur, Chief Executive of the Gambling Commission said:

“The UK National Lottery is one of the largest lotteries in the world, the fourth licence competition is a unique and exciting opportunity for potential bidders an operator to sustain and build on the National Lottery’s achievements over the last 25 years.”

“The National Lottery is a multi-billion pound operation. Last year saw £6.9 billion in sales last year alone and we believe there is significant untapped potential for growth whilst still retaining the principles of being responsible, safe and fair.”

“In a world where 24-hour communication and technology continues to change at an increasingly fast pace, innovation and creativity will play a key part in making sure the National Lottery remains relevant in the future and are keen to hear from the widest range of businesses and interested parties from across the globe.”

“We are looking forward to meeting businesses, investors and interested parties over the next few months to help us to shape an exciting, fair and healthy competition which will take the UK National Lottery into a new era, and ensure it remains one of the biggest and best lotteries in the world.”

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Stakelogic and iSoftBet Sign Content Distribution Partnership

George Miller

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Stakelogic and iSoftBet Sign Content Distribution Partnership
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Stakelogic, one of the hottest online slot developers in the market, has joined forces with iSoftBet to expand the distribution of its content into newly regulated markets and across more operators than ever.

Under the partnership, Stakelogic’s chart-topping slots will be available to a host of global operators powered by iSoftBet in markets such as the UK, Romania, and Portugal. This includes titles like Flappers, The Expendables Megaways and Rambo.

Stakelogic’s full suite of titles will be delivered to operators via iSoftBet’s powerful Game Aggregation Platform (GAP), with its partners, such as NetBet, able to access new releases as soon as they launch.

iSoftBet’s GAP platform is one of the most dynamic and flexible on the market. With a single integration, GAP has enabled the world’s largest national and international brands to rapidly access the latest regulated markets. It comes complete with iSoftBet’s proprietary portfolio of more than 150 best-performing titles, more than 8,000 games from 70 of the industry’s leading game suppliers, and a comprehensive selection of the best-of-breed live casino, scratch card, and virtual games – alongside a suite of engagement solutions and gamification tools such as iNgame in order to engage and motivate players in a creative way.

Stakelogic has built a reputation for developing online slot and casino games based on entertaining themes and that combine stunning design with complex math and state of the art mechanics.

Stephan van den Oetelaar, CEO of Stakelogic, said: “iSoftBet is exactly what we look for in a distribution partner, combining a state-of-the-art platform with a network of prestigious operators targeting regulated markets around the world.

“This partnership will further expand our reach among operators and players, and will be a tremendous success for both Stakelogic and iSoftBet and its partners.”

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We offer online casinos rapid, one-time integration to more than 70 of the industry’s leading online and mobile game software providers, and Stakelogic’s games will make a great addition to our outstanding GAP platform that offers our customers truly world-class content.”

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Baltics

Leander lines up Optibet agreement

George Miller

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Leander lines up Optibet agreement
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Leander to supply gaming content to Baltics operator

Independent gaming company Leander is very pleased to announce it has signed a deal to launch its games portfolio with Baltic and Nordic-facing Optibet.

Under the terms of the new agreement, Leander’s proprietary and third-party content will now become available to players across all of the Enlabs-owned Optibet’s regional sites.

Games include Leander’s very own hits Ave Caesar, Kraken and Wild West Zone, the latter featuring Leander’s innovative concept ‘Dynamic Ways’, together with the company’s latest release, Mad Monsters.

Steven Matsell, CEO at Leander Games, said he was delighted that Leander’s wide selection of games will now be available to Optibet’s clients.

“Our own games portfolio and that of our partners gives our clients the best selection of games from which to choose. We are always happy to be adding new names to our network and it is great that our content will now get even wider distribution with Optibet in the key region of the Baltics and the Nordics”, he said.

Optibet is a leading operator in the region with operations in Estonia, Latvia and Lithuania as well as further afield in the Nordics and emerging markets such as Peru and Chile.

Christopher Davis, Head of Gaming at Enlabs, said: “We are very excited to be adding the Leander games portfolio to our offering. The localised nature of each Leander offering is ideally suited to Enlabs multi-country approach in one of the fastest-growing online gaming regions in Europe.”

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Cryptocurrency

Cloudbet rides zero margin, cashback into Paris for French Open fan engagement

George Miller

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Cloudbet rides zero margin, cashback into Paris for French Open fan engagement
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Cloudbet, the leading crypto sportsbook and casino operator, has extended its popular zero-margin odds campaign for the forthcoming French Open tennis which gets underway this weekend at Roland Garros, Paris, where Rafael Nadal and Simona Halep start as firm favourites.

With tennis tournaments being played behind closed doors, or in front of sparse socially-distanced crowds, fan engagement has seldom been more important in connecting tennis fans to the live action they love, above all in-play. To which end, Cloudbet is upping the ante with its No Love Lost cashback offer, which returns players’ stakes up to $200 per customer on single pre-match winner bets, if any losing selection drops a set 6-0 in defeat.

Moreover, Cloudbet’s state-of-the-art blockchain technology will continue to deliver commission-free prices to customers on selected men’s and women’s matches throughout the French Open fortnight. Zero commission will apply to Match Winner, Game Handicap and Total Games markets – available both pre-match and in-play – thereby ensuring industry-leading prices for customers looking to maximise their winnings on this year’s final Grand Slam. These designated margin-free matches offer the best bitcoin odds to every Cloudbet customer up to a maximum $1,000 win.

It’s just the latest key differentiator from Cloudbet, which continues to leverage its unparalleled crypto credentials to now deliver the best French Open odds in the sportsbook world. This authentic and provable advantage generated sizeable spikes in turnover at the recent US Open and represents a welcome break from a progressively homogenised marketplace, dominated by token offers or misleading low-liquidity odds boosts that have created a race to the bottom for global operators.

Instead, Cloudbet’s sportsbook is leveraging the blockchain technology that drives its operations, creating substantial savings by sidestepping the impediments faced by fiat operators around payment-processing fees, charge-backs and slower transaction times. Cloudbet then shares these savings with its burgeoning crypto community by reducing or removing the margin it normally charges on sports events.

Cloudbet customers will also benefit from high-definition streaming on featured French Open matches, including live data from all games that provides more entertaining content and statistics for enhanced fan engagement. These low-latency streams ensure that live pictures keep pace with the live scoring data, so that the viewing and betting experience remain seamless across every match.

This promotion around French Open bitcoin betting is an organic extension of the operator’s ongoing “best odds” campaign which typically features margins as low as 2% across a wide range of sports. Away from cornerstone sports, like soccer and basketball, Cloudbet is preparing to see a spike in in-play tennis this week. Here, low-latency data feeds (from a combination of the best industry suppliers) ensure accurate pricing and minimal market suspensions, providing an effortless user experience from the best bitcoin sportsbook.

A Cloudbet spokesperson said: “After some impressive turnover and retention figures at the US Open earlier this month, the benefits of our zero-margin campaigns across marquee events are now as predictable as they are palpable. However, this is no time to rest on our laurels or simply repeat the feat. Which is why, at Cloudbet, we’re extending the offer in tandem with an attainable money-back offer that tracks tennis players’ potential for losing sets to love on the stamina-sapping clay, where breaking serve and momentum swings are commonplace.

“It’s all part of our wider community-driven ethos at Cloudbet. We want to foster an engaged group of customers, who are having fun not only with betting, but also benefiting from credible customised offers, engaging statistical data and streaming services that elevate their overall experience.”

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