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MTN DEW® AMP® GAME FUEL® Unlocks A New Level Of Gaming With First Drink Made By Gamers, For Gamers

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MTN DEW® AMP® GAME FUEL® Unlocks a New Level of Gaming with First Drink Made by Gamers, for Gamers
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New Call of Duty® World League and OpTic Gaming Partnerships Roll Out Ahead of January Launch of Four Flavors – Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike and Charged Original DEW

In one of the most anticipated innovation launches of the upcoming year, MTN DEW AMP is bringing its bold, boundary-pushing style to the world of gameplay with the launch of its newest beverage:  MTN DEW AMP GAME FUEL®. Including ingredients shown to improve accuracy and alertness, and complete with a no-slip grip and unique re-sealable lid, MTN DEW AMP GAME FUEL allows players an enhanced gaming experience. But the best part? MTN DEW AMP GAME FUEL is designed by gamers, for gamers, curated for those who thrive on the thrill of competition.

“Knowing gaming is an endurance sport, we listened to what players have been asking for when it comes to a beverage,” said Erin Chin, senior director, marketing, Mountain Dew. “MTN DEW AMP GAME FUEL is the first-ever drink created specifically for gamers and stands in its own category. It has energy credentials with its vitamin-charged and caffeine-boosted formula, and we can’t wait to share it with the gaming world come January.”

Level 1: Epic Co-Ops
MTN DEW AMP GAME FUEL is giving gamers access to some of the biggest events, leagues and esports teams, starting with its new Call of Duty World League sponsorship. Taking place Dec. 7-9, players at the upcoming Las Vegas competition will get an exclusive first taste of MTN DEW AMP GAME FUEL ahead of its 2019 launch.

“MTN DEW AMP GAME FUEL shares our vision for growing the audience for esports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “CWL looks forward to working closely with the Mountain Dew team to develop the most exciting season in Call of Duty World League history.”

MTN DEW AMP GAME FUEL is also expanding its gaming roster with the addition of OpTic Gaming, an industry-defining esports, media and entertainment organization. “We are grateful to partner with such a prestigious beverage brand, as they share in the belief of our core values: precision and focus,” said Ryan Musselman, president, Infinite Esports & Entertainment. “We look forward to helping launch the MTN DEW AMP GAME FUEL brand, and are excited for all of the new content and opportunities they will bring for the Green Wall.”

Level 2: Fuel FTW!
MTN DEW AMP GAME FUEL is specially crafted to give gamers the boost they need during game play. The ingredients contained in MTN DEW AMP GAME FUEL have been shown to increase accuracy and alertness. All of the bold flavors contain 90 calories per 16 oz. and provide gamers great tasting energy to power through even the toughest levels.

Level 3: Next-Gen Hardware
The MTN DEW AMP GAME FUEL can was specifically designed to consider how gamers play. The re-sealable lid, created by Xolution, which specializes in innovative packaging solutions, allows for more uninterrupted game play and easy opening. The can’s no-slip grip mirrors the sensory design of accessories and hardware in gaming.

MTN DEW AMP GAME FUEL will launch all four flavors – Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike and Charged Original DEW – in retail stores nationwide on Monday, Jan. 14, 2019 in 16 oz. cans. Consumers will be able to find it in the energy door section of retail stores nationwide. MTN DEW AMP GAME FUEL is now available to pre-order at Amazon.com and Walmart.com.

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Red Bull Media House Announces Global Premiere of Counter-Strike Documentary ‘Memories of CS:GO – The Final Years’

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  • Emmy Award-winning Red Bull Media House-produced Counter-Strike: Global Offensive (CS:GO) documentary is set to premiere on 4 December
  • ‘Memories of CS:GO – The Final Years’ features personal insights from legendary talent, including Casper “cadiaN” Møller, Nicolai “dev1ce” Reedtz, Alexandre “gAuLeS” Borba and more
  • Fans can tune in via Red Bull Gaming’s YouTube channel

Red Bull’s deep dive into the glory years of Counter-Strike: Global Offensive (CS:GO) continues with the announcement of ‘Memories of CS:GO – The Final Years’, a brand new documentary set to premiere globally on 4 December 2024.

Produced by Emmy Award-winning Red Bull Media House, the new feature-length film closely follows 2024’s ‘Memories of CS:GO – The Early Years’, which charted the origins of one of the world’s most influential games from its grassroots beginnings to its evolution as a global esports phenomenon. Continuing the saga, ‘Memories of CS:GO – The Final Years’ chronicles an emotional journey from the perspective of its key protagonists, recalling the thrilling rise of Team Liquid as Team Astralis’ reign falls, the impact of the COVID-19 pandemic, all the way to Team Vitality’s victory at the last-ever CS:GO Major.

Hosted by Freya “Freya” Spiers, the brand new 90-minute film features personal accounts from iconic figures including Astralis’ trio of Nicolai “dev1ce” Reedtz, Casper “cadiaN” Møller, Peter “dupreeh” Rasmussen, as well as Team Liquid’s Jonathan “Elige” Jablonowski and Jordan “n0thing” Gilbert. As it explores fierce rivalries, pivotal roster changes that changed the course of CS:GO history, and the perseverance, teamwork and passion that forged the game’s legends, ‘Memories of CS:GO – The Final Years’ also delves into the fierce dedication of the Brazilian community with Alexandre “gAuLeS” Borba and Wilton “zews” Prado, looking back at Brazil’s first-ever Major.

‘Memories of CS:GO – The Final Years’ is a sweeping tale of toil, triumph, and teamwork that offers an insightful look into the remarkable trajectory of CS:GO and the unwavering support and dedication of its community. It’s scheduled to premiere December 4, 2024 via Red Bull Gaming’s YouTube channel.

Event Details:

  • What: Premiere of “Memories of CS:GO – The Final Years”
  • When: December 4th, 2024
  • Where to watch: Red Bull Gaming’s YouTube Channel

 

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eSports

Guilhoto to lead GIANTX in the LEC

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The Portuguese head coach signs a two-year deal to guide GIANTX in Europe’s top esports league and aim for the Worlds. Guilhoto embarks on his third tenure with the organization and returns to the LEC after reaching two finals.

Nico Perez and Emi complete the coaching staff

André Guilhoto will be the head coach of GIANTX in the League of Legends EMEA Championship (LEC), Europe’s premier esports league. Guilhoto returns to the organization to replace Christophe ‘Kaas’ van Oudheusden and lead its League of Legends international project. His goal is to qualify the team for the Worlds. He has signed a two-year contract for the 2025 and 2026 seasons.

Guilhoto (Portugal, 1994) returns to both GIANTX and the LEC. Between 2018 and 2020, he coached several teams in the European league, including reaching two finals with Schalke 04 and Origen. He entered the European scene after winning the Spanish league with GIANTX, then known as Giants Gaming.

After his time in the LEC, he coached in North America with Immortals and Team Liquid. In 2023, he returned to Málaga to work with Giants, which later merged with British club Excel to form GIANTX. In 2024, he coached in the Superliga with CASE Esports and Team Heretics, where he won the Spanish championship.

Guilhoto is one of the most experienced head coaches in the scene and a well-known figure within the Spanish-speaking League of Legends community. GIANTX announced his return with a video confirming his new role as head coach.

GIANTX looks to Guilhoto to improve its results in the LEC. The team finished eighth in the winter and spring splits and reached the summer season finals, but missed out on qualifying for the Worlds. The organization aims to achieve this goal with Guilhoto leading the coaching staff.

Joining Guilhoto in Berlin, the home of the LEC, are assistant coach Nico Perez (France, 1998) and strategic coach Emanuel Ursachi ‘Emi’ (Romania, 1995). Nico spent the last year with GIANTX, first as head coach in the Superliga and then as assistant coach in the LEC. Emi, now in his second tenure with the company, will serve as the strategic coach.

The LEC season begins on January 18, 2025. GIANTX will announce the roster under Guilhoto’s leadership in the coming days.

 

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AMD Announces GameOn 2024: Nationwide Counter-Strike 2 Tournament Offers ₹300,000 Prize, Culminates in Hyderabad

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AMD, a leader in semiconductor manufacturing, has unveiled the AMD GameOn 2024, an open-for-all esports tournament for Counter-Strike 2 with a total prize pool of INR 300,000. The Main Event of the AMD GameOne 2024 is set to take place at IndiaJoy 2024 Asia’s premier media and entertainment congregation, in the HICC, Novotel, Hyderabad on Nov. 16 and 17.

Commenting on the tournament, Pramit Khanna, Channel Marketing Manager DIY and Gaming, AMD India said, “As one of the leaders in the computing space, we have been supporting India’s esports ecosystem since day 1, and the AMD GameOn 2024 is another such IP for esports enthusiasts. The open-for-all format ensures every gamer has a chance to compete in the pan-India tournament and make it to the LAN in Hyderabad. I wish the best of luck to all participants and can’t wait to welcome the four finalists in Hyderabad.”

The AMD GameOn 2024 began with the open qualifiers, where the registered teams competed for slots to the Closed Qualifiers. The Closed Qualifier, with 8 total teams, has wrapped up, confirming the four finalists for the AMD GameOn 2024 Main Event at IndiaJoy 2024 on Nov. 16 and 17 in Hyderabad. Skyesports is set to be the esports partner for the event.

The four teams are listed below. They will compete in a single-elimination bracket to determine the champions of India. Matches from the AMD GameOn 2024 Main Event will be livestreamed on the Skyesports YouTube channel.

  • True Rippers

  • Carnival Gaming

  • Gods Reign

  • Victores Sumus

Besides the esports action at the AMD booth in the IndiaJoy 2024, players will also be able to experience gaming on AMD Advantage systems, which deliver a supreme and optimized performance by combining AMD Ryzen™ CPUs, AMD Radeon™ GPUs, smart technologies, and AMD software. Therefore, AMD’s experiential zone at the IndiaJoy 2024 will be the one-stop immersive place for gamers, combining esports action and providing a hands-on gaming experience.

Shiva Nandy, the Founder and CEO of Skyesports, said, “We are thrilled to be the esports partner for AMD GameOn 2024, working once again with our anchor brand, AMD. With open qualifiers to give every gamer a chance and invited teams to ensure top-notch esports action, this tournament is a delight for all gamers. AMD has been one of the biggest supporters of esports in India over the years, and this tournament aligns with our vision of bringing Counter-Strike 2 into the spotlight ahead of Skyesports’ $1.7 million prize pool roadmap for 2025, where we will host four on-ground events across the country.”

India currently has about 500 million gamers, a number expected to grow to 730 million by 2028, with a 5-year CAGR of 10 percent, making the country the largest market by the number of gamers. Additionally, 65 percent of gamers either watch esports or compete in tournaments, per Niko Partners, with IPs like the AMD GameOn at the forefront of attracting their attention.

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