Gambling in the USA
National Football League selects Caesars Entertainment as first-ever official casino sponsor

- Landmark sponsorship is the first-ever national casino agreement for the NFL
- Caesars Entertainment will provide unique experiences for NFL fans by engaging its casino properties, celebrity chefs, premier music artists and a wide range of entertainers
The National Football League announced they have selected Caesars Entertainment Corporation (NASDAQ: CZR) as the first-ever Official Casino Sponsor of the NFL.
Beginning with the upcoming 2019 NFL playoffs, this multi-year sponsorship is focused on Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements.
Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft.
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”
“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” said Mark Frissora, President and CEO of Caesars Entertainment. “Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
Seven NFL Clubs have relationships with Caesars Entertainment, including the Falcons, Ravens, Bears, Colts, Saints, Raiders and Eagles. These partnerships, along with the new League deal, are for the Casino category only and do not include sports betting, daily fantasy or hotels/resorts.
Caesars, alongside other properties on the world-famous Las Vegas Strip, will host elements of the 2020 Draft in coordination with the City of Las Vegas to help create this historic event.
-
Africa5 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews5 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates5 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Industry Awards5 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News5 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Latest News5 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
-
Africa4 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Baltics4 days ago
Estonian start-up vows to revolutionise iGaming customer support with AI