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Darina Denisova: Russian bookmakers are ready for marketing «wars» for customers

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Darina Denisova: Russian betting business should grow with the global market
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In 2019, Russian bookmakers will face many new challenges, while the competitive struggle in the local market will become as tough as possible. This statement was made by the President of the Russian Self-Regulatory Organization (SRO) «Association of Betting Companies» Darina Denisova.

 

After the financial success of 2018, the Russian bookmakers returned to the not so sweet real world. World Cup 2018 has become a real progress trigger for the industry. This is not to be forgotten, but, reminds Darina Denisova, all local betting operators need to concentrate on the usual operational everyday life and try not to lose in the daily marketing battles.

“2019 is not marked by a peak event like last year, but companies with an adequate level of professionalism are fully capable of extracting maximum benefit from the top events of 2019, – Mrs. Denisova doesn’t doubt. – Popular among fans of betting tournaments enough in the current calendar. Such upcoming events as the World Biathlon Championship, World Hockey Championship, Football Youth World Cup, World Basketball Championship… Of course, the ongoing national football championships in the top leagues will remain pure «fuel» for Russian bookmakers, plus, of course, matches of football Champions League.”

At the same time, operators from SROs members need to pay maximum attention to the expansion of the proposed markets. The President of SRO believes that greater emphasis on the popularity growing among bettors, for example, eSports and MMA, is simply necessary for any bookmaker company whose management plans development several steps ahead.

“Also in an unequivocal win there will be those bookmakers who will give as many as possible exclusive, author’s markets. This is a question of both additional attention of customers and information for a permanent presence in the media space,” – Mrs. Denisova is convinced.

In general, the competent work of Russian betting operators with mass media in 2019 will be one of the power cores of interest from local sports fans (potential clients), Darina Denisova is sure.

The President of SRO also predicted even tougher marketing «wars» between Russian betting companies in 2019.

“According to their technological capabilities, our companies are almost equal. Attracting new bettors and their further conversion into regular customers will now largely depend on how creative and aggressive the bookmakers will be in their marketing activations. I expect real bonus-action battles on the Russian market,” – Darina Denisova summarized.

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Endorphina Partners with R. Franco Digital to Expand Reach

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Endorphina Partners with R. Franco Digital to Expand Reach
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The leading online slot games provider, Endorphina, has announced a brand-new partnership with R. Franco Digital, a renowned manufacturer of AWP machines. This collaboration allows Endorphina to expand its reach in the Spanish and Latin American markets.

Endorphina is one of the top iGaming software providers for the B2B market, developing online slots that cater to a wide range of slot enthusiasts. Over the years, the provider has established itself as one of the most innovative slot suppliers in the industry, dedicated to expanding its products to players worldwide.

Zdenek Llosa, Senior Partnership Manager at Endorphina, said: “We are genuinely excited to join forces with R. Franco Digital, a trusted name with a rich legacy in the Spanish and Latin American gaming world. Partnering with a platform that shares our passion for quality and player satisfaction is truly inspiring. Together with the R. Franco team, we look forward to creating memorable, fun experiences that bring joy and excitement to our shared communities across Spain and LATAM. This collaboration feels like the beginning of something truly special.”

Franco Digital, a subsidiary of the Recreativos Franco Group, has been known for providing its customers with the best turnkey solutions for over 50 years. As a pioneering manufacturer of AWP machines, R. Franco Digital is founded on an innovative company culture that uses the best methodologies and technologies available, working with talented and disruptive people to deliver the best solutions.

“At R. Franco Digital, we are always striving to enhance our platform with innovative, top-quality content that resonates with our audiences, particularly in Spain and Latin America. Partnering with Endorphina allows us to bring a fresh, engaging catalog of games to our players, combining our platform’s power with Endorphina’s creativity and expertise. This collaboration underscores our commitment to delivering premium gaming experiences tailored for Spanish-speaking markets,” said Javier Sacristán, International Business Director of R. Franco Digital.

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OLYBET PARTNERS WITH WST

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OLYBET PARTNERS WITH WST
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OlyBet is excited to announce an agreement with World Snooker Tour (WST), the home of the world’s best snooker players and tournaments, and part of the Matchroom Sport group.

OlyBet will now be the Official European Betting Partner of WST, as well as the Official Partner of one of the tour’s premium events in The Masters, held in January next year at London’s famed Alexandra Palace, OlyBet will collaborate with WST to showcase the best of professional competition, passionate snooker fans and its world-class players.

“Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet’s communities. OlyBet is known for grand activations, up close access and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best professionals and personalities. This will be an exciting partnership”, said Corey Plummer Chairman and CEO of OlyBet Group.

The partnership also sees one of WST’s most charismatic and skilful competitors, Jack Lisowski, become OlyBet’s brand ambassador, and will see the former Rookie Of The Year be the face of the partnership on OlyBet’s channels as well as feature in several content projects in conjunction with the tour.

WST’s Chief Commercial Officer Peter Wright said: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf. We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”

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Compliance Updates

CT Interactive announces certification of new games for the Italian market

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CT Interactive announces certification of new games for the Italian market
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CT Interactive is thrilled to announce that new titles have officially received certification for the Italian market, ready to bring a fresh wave of entertainment to players across the country. This certification ensures that the games adhere to Italy’s stringent regulatory standards for fairness, security, and quality, reinforcing CT Interactive’s dedication to providing top-tier gaming experiences.

The newly certified games include: 5x Cherry PartyChristmas StormJester JackLucky KiwiMega GnomePiggy CrashStar GirlThe Big ChilliThe New Queen of FruitsTreasure Chase.

These exciting games offer a diverse range of themes, from the festive charm of Christmas Storm to the whimsical adventures of Piggy Crash and Mega Gnome. Whether players are in the mood for the nostalgic appeal of a classic fruit slot like The New Queen of Fruits, or looking for thrilling treasure hunts in Treasure Chase, there’s something for every type of player.

Each game has been developed with a focus on delivering engaging features, rewarding bonuses, and immersive gameplay. With unique mechanics and visually striking graphics, these releases are designed to captivate Italian players and keep them returning for more.

CT Interactive remains committed to enhancing the Italian gaming landscape by consistently providing fresh, exciting content and introducing new ways to play.

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