Yggdrasil agrees slots content deal with GVC’s Ladbrokes, Coral and Gala brands

Three of the UK’s largest betting and gaming brands to offer innovative Yggdrasil games to extensive player base

Yggdrasil has finalised a deal with GVC Holdings, owner of Ladbrokes, Coral and Gala, to provide each brand with its market-leading casino slots gaming content.

With a significant online presence and extensive network of betting shops, Ladbrokes and Coral are two of the UK’s leading betting and gaming brands, while Gala is a leader in the UK bingo market. Together they make GVC the UK’s largest high street bookmaker and one of the world’s largest online-led listed companies, licensed in more than 20 regulated markets.

Customers of all three brands will have access to the full portfolio of Yggdrasil’s high performing and compelling casino slots including latest releases Trolls Bridge, Baron Samedi and Hanzo’s Dojo, as well as classic Yggdrasil titles such as the game-changing Vikings trilogy.

The brands will also be able to deploy BOOST®, Yggdrasil’s proprietary range of in-game promotional tools allowing them to instantly run promotions from within the game client.

Fredrik Elmqvist, CEO, Yggdrasil, said: “This is a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time.”

Liron Snir, Chief Product Officer, GVC Holdings, said: “We’re delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”

About Yggdrasil:

Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. Yggdrasil operates a highly scalable business model and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

For more information see Yggdrasil’s website: www.yggdrasilgaming.com

About GVC:

GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents. GVC was a founding member of the Senet Group and is committed to leading the industry in Responsible Gambling standards.

For more information see the Group’s website: www.gvc-plc.com