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Red Sevens marks first Romanian launch for Altenar

George Miller

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Red Sevens marks first Romanian launch for Altenar
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Sportsbook platform provider Altenar has this month powered the launch of Red Sevens, a first client for the company in the regulated market of Romania.

Red Sevens has subsequently become one of the first operators to launch with Altenar’s new responsive front-end sports betting client.

Domenico Mazzola, Commercial Director at Altenar, said: “I’m delighted to announce that we are expanding our portfolio of regulated market customers. The fact that Red Sevens is our first Romanian operator makes this even more special.”

The news marks the start of an exciting 2019 for Altenar, whose sportsbook platform helped Wplay.co – the first approved licensee for the regulated market in South America – grow to become one of the early leaders in the region throughout 2018.

However, it follows a tricky start to the year for Romania’s 20+ licensed operators, who have been hit with a 2% gambling turnover tax – originally set at 5% before the government softened its stance – in addition to the existing 16% tax on gross gaming revenues (GGR).

Mazzola also told an industry news outlet that Red Sevens, which opened its ‘doors’ for new online customers from 1 January, is expected to be the “first of a few” Romanian operators to launch on the Altenar platform between now and the end of the year.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affiliate Industry

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference

George Miller

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Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference
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The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

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Eastern Europe

Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels

Niji Narayan

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Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels
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Ukrainian President Volodymyr Zelensky has announced that some gambling licenses may be granted for free to promote the construction of new hotels. Moreover, some gambling licenses will be issued at a lower price if a hotel expands the number of rooms.

“We have five-star hotels in Ukraine, but they are very small. Thus, there is no way to open a casino there. We want hotels to be built. Perhaps if, for example, this is a boutique hotel, then maybe we will agree to give them licenses, which should cost a little less. If this is a very big brand hotel, we can give a license for free, just build us a hotel. The funds from the sale of licenses should go to sports, medicine or education,” Zelensky said.

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Eastern Europe

WePlay! Esports to host the second Minor of the DPC 2019/2020 season

George Miller

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WePlay! Esports to host the second Minor of the DPC 2019/2020 season
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WePlay! Esports will host and broadcast the second Minor of the current Dota Pro Circuit. The event will be taking place in Bukovel, a famous Ukrainian ski resort in the western part of Ukraine.

“We perceive the opportunity to host a Minor as a great honor and enormous responsibility at the same time. For the last year, we have been working hard organizing various events in Dota 2, CS:GO and other disciplines in the spirit of creativity and excitement. We want our viewers to enjoy not only the games but also an original show.Now we have a bigger challenge. We are doing our best to make esports fans happy with something extraordinary. We will keep to our basic principals, which means that the viewers should expect high production value, excellent props, funny filler content, talents in unusual costumes and much more.” – Eugene “GreenGT” Luchianenco, Head of Esports at WePlay!.Qualifiers to WePlay! Bukovel Minor 2020 and the second Major of the DPC 2019/2020 season will be taking place between December 01 and 06. Teams will compete for 370 DPC points, and at least one squad from every competitive region will be invited to the main event. Valve will announce the regions represented by more than one team after the end of the first Major of the current DPC season.

After the qualifiers we will have eight teams, that will be invited to the main event held between January 09 and 12. Besides $300 000 and 660 DPC points, the teams will also compete for a slot at the second Major tournament of the current competitive season.

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