The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

Ukrainian President Volodymyr Zelensky has announced that some gambling licenses may be granted for free to promote the construction of new hotels. Moreover, some gambling licenses will be issued at a lower price if a hotel expands the number of rooms.

“We have five-star hotels in Ukraine, but they are very small. Thus, there is no way to open a casino there. We want hotels to be built. Perhaps if, for example, this is a boutique hotel, then maybe we will agree to give them licenses, which should cost a little less. If this is a very big brand hotel, we can give a license for free, just build us a hotel. The funds from the sale of licenses should go to sports, medicine or education,” Zelensky said.