IMG ARENA Launches The Aliance Partnership Programme

IMG’s IMG ARENA, a leading sports betting and content hub, today announced the launch of ‘The Alliance,’ an integrity-focused partnership programme for the sports betting industry’s leading organisations.

Programme membership requires partners to commit to only using official data and streaming services for IMG ARENA-represented events. Furthermore, they will agree to provide integrity information to governing bodies and integrity units, pass strict KYC approvals, and abide by terms and conditions imposed by rights holders.

The collaboration is being implemented across IMG ARENA’s network, which sees the company distribute sports content, including fastpath data, live streaming and virtual sports, both directly to operators and indirectly through trusted distribution partners that provide trading solutions and software platforms. Current members include Kambi, SBTech, Bet Genius, Sporting Solutions, JA and Paddy Power Betfair B2B.

The Alliance utilises a three-tiered accreditation system to ensure the highest standards of practice and integrity by IMG ARENA partners. One star is given to a partner that utilises at least one of IMG ARENA’s fastpath data services, two stars for partners that take all fastpath data services, and three stars for all fastpath data services and IMG ARENA’s certified suite of virtual sports and casino games.

Max Wright, Senior Vice President and Head of Commercial at IMG ARENA said: “Ensuring integrity is of paramount importance for the safe and successful future of sport and sports betting. IMG ARENA and our partners are fully committed to setting and upholding the highest possible standards for the benefit of all stakeholders, whether that’s sports bettors, spectators, participants, teams, federations or rights holders.”

For more information, please visit: https://www.imgarena.com/alliance

Headquartered in London, IMG ARENA specializes in bringing sport and the sports betting industry closer together. IMG ARENA works with more than 250 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second. IMG ARENA processes official data for more than 45,000 sporting events per year. In 2017, the business delivered more than 70 million hours of content and 39 million unique views.

About IMG:

IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.