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NRM celebrate phenomenal growth and prepare to bring technology driven portfolio to London exhibition

George Miller

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NRM celebrate phenomenal growth and prepare to bring technology driven portfolio to London exhibition
Andrew Ludlow, NRM's Managing Director
Reading Time: 2 minutes

 

NRM will be attending next week’s ICE London (stand BP5) on the back of a record breaking year in which the independently owned technology provider has grown its customer base to in excess of 4,200 venues.  The latest figures, which include gaming entertainment businesses active in the AGC, Bingo, Betting Office, Holiday Park and Pub retail sectors, represents a growth of 833 percent, a figure that has been achieved over just a six year period.

Confirming the rate of growth, NRM Managing Director, Andrew Ludlow said: “Back in 2012 the business had products in around 450 venues, today that number is 4,200 a figure that continues to grow. Throughout that time we have tendered alongside some of the biggest names in the supply sector and have been successful in securing significant business wins based on the NRM foundation stones of best in breed products aligned to a whatever it takes approach to delivering on time and on budget for organisations of all sizes.”

He added: “Our strategy is to be close to our customers, to understand their requirements and then to arrive at creative solutions that enhance the customer experience and in the process contribute to bottom line profitability.  The NRM product offering comprises a mix of multi progressive’s, both entertainment and betting platforms, handhelds, mobile app’s and biometric tanning solutions all built around common software architecture.  ICE London is the world’s greatest gaming technology show and the ideal platform for us to showcase some exciting new product developments that will further diversify the business and place it on a sound footing in order to respond to the challenges and opportunities that lie ahead.”

2019 has got off to a positive start for the business, having recently been awarded a software and technology supply agreement with the National Bingo Game Association that will see the company supply over 130 independent Bingo Clubs with a future facing platform.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Leading Operator Betzest goes live with Evolution Gaming

George Miller

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Leading Operator Betzest goes live with Evolution Gaming
Reading Time: 1 minute

 

Betzest just launched the full suite of Evolution online gaming content into their portfolio.

Betzest expand their offering in a new partnership with Evolution Gaming which will give their players opportunity to access to Evolution’s full range of mainstream and VIP Live Casino games including Roulette, Baccarat, Blackjack, progressive jackpots and a variety of poker variants.

The leading casino and sportsbook operator Betzest, is experiencing rapid growth since its launch in 2018.

Today Betzest has more than 50 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

Marius Filip, Founder/CMO at Betzest, said: “In a highly competitive sector we listened to requests of our players and we are very happy to straighten our Live Casino vertical and bring established Evolution Gaming games into Betzest. With the amazing quality of Evolution games we will offer our players the very best content and we are very excited to see how our Live casino players react to these fantastic games. Stay tuned as we have a few exciting things coming up in the next period of time.”

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Motherwell Joins “Save Our Shirt” Campaign of Paddy Power

Niji Narayan

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Motherwell Joins “Save Our Shirt” Campaign of Paddy Power
Photo Source: campaignlive.co.uk
Reading Time: 1 minute

 

Scottish professional football club Motherwell has signed a sponsorship deal with Paddy Power and joined the “Save Our Shirt” campaign.

Paddy Power will serve as Motherwell’s title sponsor for the 19–20 season, but its logo will not appear on players’ shirts – in line with the new Save Our Shirt initiative.

Motherwell said the deal represents the largest jersey sponsorship in the club’s history.

“We’re delighted to be associated with Paddy Power’s Save Our Shirt campaign. It’s a fantastic achievement by our commercial team to get them on board. Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner,” Motherwell chairman, Jim McMahon said.

“We’re delighted that Motherwell are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week. We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season. We know our place, and it’s not on your shirt,” a Paddy Power spokesperson said.

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Tough Regulatory Dynamics Disrupt the Q2 Results of Betsson

Niji Narayan

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Tough Regulatory Dynamics Disrupt the Q2 Results of Betsson
Reading Time: 1 minute

 

Betsson AB has reported a 5% year-on-year revenue decline for Q2 2019.

Betsson details a “period of operational adjustments,” in which the company has to accommodate new regulatory enforcements across the markets of Sweden, Norway and the Netherlands.

In Sweden, Betsson has seen one of its licences revoked by regulator Spelinspektionen, while the group has seen further Nordic woes as Norwegian regulator Lottstift implements strict “payment blocking orders” on “unlicensed” gambling operators.

Betsson governance has undertaken significant adjustments related to its Dutch market activities, seeking to meet KSA provisional regulatory requirements in order to obtain its future Netherlands regulated online gambling license.

Year-to-date, Betsson maintains a stable revenue performance at SEK 2.6 billion, however, the group-wide adjustments see its YTD operating EBIT reduced to SEK 452 million, representing a 12% decline on 2018’s SEK 512 million.

“Betsson’s long-term strategy and focus is clear and is not affected by temporary downturns in individual markets. We have a good financial position and a high degree of proprietary technology, which make us strongly positioned in the industry. I am confident in my view of Betsson’s capacity and in our strategic opportunities to pursue long-term profitable business with growth and good margins in regulated markets. We also have a geographical spread that compensates for temporary downturns in individual markets,” Betsson AB Chief Executive Pontus Lindwall said.

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