FSB integrates Lottoland’s jackpot portfolio for definitive product suite

Award-winning platform provider ties up new deal with leading bet-on-lotteries operator

Award-winning platform provider FSB has announced a new deal, partnering up with leading bet-on-lotteries operator Lottoland.

Under the terms of the agreement, all Lottoland’s games are now available to FSB’s partners, who can enjoy effortless access via the pioneering platform to Lottoland’s popular jackpot lottery products.

This partnership seamlessly integrates Lottoland’s instant-win and jackpot lottery betting-game client in order that FSB partners can take bets from players on jaw-dropping jackpots, while Lottoland underwrites the risk on any pay-outs. This leading solution gives operators the opportunity to employ the unique acquisition and retention qualities of the largest jackpots around.

FSB’s proprietary platform, which features real-time algorithmic pricing models for sportsbook, together with CRM tools for player segmentation and bonusing, also includes live casino and a full stack of casino games from the industry’s most trusted suppliers to further enhance the proposition.

Richard Thorp, FSB’s Business Development Director, said: “We’re thrilled to team up with a brand as renowned as Lottoland, one of the most innovative and progressive forces in online lotto. As the market evolves, it’s becoming increasingly critical to harness the ability to offer huge jackpots which enhance the playability of our games suite, and this partnership with Lottoland secures that future.

“Our platform is raising the bar for engaging product portfolios, driving the sector forward via creative features for online, mobile and retail. Needless to say, Lottoland’s games are a natural fit. We’re committed to providing the very best quick-strike games that entertain and engage players, and Lottoland’s flexibility and ramping jackpot limits set them apart in our book.”

Michael Bogie, Director at Lottoland Solutions, added: “As the world leaders in the online bet-on-lotteries, it’s important to partner with platforms whose elasticity and scope match our own ambitions, delivering our ever-expanding array of jackpot and instant-win games to the broadest audience. FSB’s pioneering software performs across all channels, as their track record attests, so it’s great to be working with them.”

To discover more about FSB at ICE London 2019, please visit Stand S1-442 at ExCeL London next week, or email [email protected] to book a meeting.

FSB was recently crowned Sportsbook Supplier of the Year at the SBC Awards 2018.