Industry News
Puurl partners with We Are Casino to launch its Win Anything game

Puurl is pleased to announce that We Are Casino will be the first online gaming platform provider having integrated the innovative betting on products invented by Puurl.
Operators who use the platform from We Are Casino will now be able to earn additional gambling-revenues when their players are shopping online.
With Puurl, operators will generate revenues even when their players are not on their site: operators will tap into players’ eShopping budget, link gambling to players’ eShopping habits, differentiate from competitors and convert eShoppers into new eGamblers.
Players can now play to win any product that is available for sale online, from any existing online Store
Puurl’s Win Anything game gives players a near-infinite choice of products to win and a chance to win now instead of having to save to buy later. Furthermore, players can set their own odds by increasing or decreasing his bet amounts. So with Puurl, everyone can now win any product he dreams of by betting amounts as little as the price of a morning coffee or of a lunch sandwich.
“It is exciting having boarded We Are Casino. Operators of We Are Casino will now be able to offer their players the ability to bet to win on any product for sale on the internet thus bringing a real novelty to the gaming industry to its players and tapping into new revenue stream.” says Henrik Piski, business development manager of Puurl.
Francesca Badon, Key Account Manager at WeAreCasino, said “I am looking forward to get the content in our network and attract new players. This is something new also for me and I am excited about launching the product on first client ‘sites. This is the first time that iGaming Industry meets E-Commerce”
About Puurl:
PUURL is a startup whose technologies allow players to bet to win any product available for sale on the internet, from any existing eStore. This approach generates significant additional revenues for the operators when their players are shopping; this means at a time when they would otherwise not have been gambling. There is a 30sec video of how the “Win-Anything Page” grabs products here: https://www.puurl.com/#win-anything-demo
Schedule a meeting at ICE with this link https://www.meetingbird.com/m/SydAuyKxN or visit Puurl at WeAreCasino stand N1/411.
About WeAreCasino:
WEARECASINO is a real novelty in the online gaming industry. WAC Aggregator Platform is offering as per today more than 700 slots, proprietary video bingo together with third parties bingo, lotteries, table games, video poker, probability games, financial betting and Live Casino Contents.
The company is also presenting at ICE2019 a new version of their Slot Builder through which the company develops games exclusively dedicated for operators. Visit our Stand N1/411
-
Asia2 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Latest News5 days ago
Cloudbet maps regional betting trends in August–September 2025
-
Latest News5 days ago
High Roller Launches New Online Casino Brand in Finland
-
Latest News5 days ago
NetBet Denmark expands its casino library by adding SYNOT Games as a provider
-
Central Europe5 days ago
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe
-
Asia5 days ago
PAGCOR chief pushes for stricter regulation, not online gaming ban
-
Conferences in Europe5 days ago
Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success
-
Conferences in Europe5 days ago
New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement