Press Releases
888 buys BetBright’s sports betting platform
· 888 acquires BetBright’s sports betting platform for £15 million.
· The acquisition strengthens 888’s product and technology capabilities and will support the long-term development strategy for 888Sport.
· As part of the acquisition, BetBright’s Dublin office will be integrated into the Group.
888, one of the world’s leading online gaming entertainment and solutions providers, announces the signing of an agreement by its wholly-owned subsidiaries for the acquisition of certain assets of Dedsert Limited and Dedsert (Ireland) Limited and its affiliates for £15 million.
Background to the Transaction:
888 is acquiring high-quality and scalable sportsbook technology alongside associated risk management, product and trading capabilities to support the long-term development of the successful 888Sport brand.
The integration of BetBright’s sportsbook into the Group will give 888 complete ownership over its technology and product development across four key online betting verticals (Casino, Sport, Poker and Bingo). The Board believes that the Transaction will enhance the Group’s long-term prospects in the global Sports betting market by enabling 888 to fully leverage its marketing and analytics capabilities, scale and unique expertise.
The Group will begin the integration process of BetBright’s technology into 888 as a soon as practically feasible. The Group aims to begin a phased and market-by-market roll out of its proprietary sports book solution once integration is completed.
Itai Pazner, Chief Executive of 888 commented:
“This acquisition of a high-quality and scalable sportsbook is an exciting milestone for 888. It gives the Group the missing piece in our proprietary product and technology portfolio and will enable 888 to own proprietary, end-to-end solutions across the four major online gaming verticals.
With 888Sport becoming an increasingly established and popular worldwide sports betting destination, we believe it is the right time to take ownership of our full sports betting proposition. We are confident that this acquisition will increase the Group’s long-term prospects and differentiation in the growing global sports betting market.
The BetBright sportsbook has been developed by a fantastic team and is a high quality and scalable platform. Our new colleagues joining from BetBright will significantly strengthen 888’s sports betting expertise and industry know-how, and we are delighted to welcome them into the Group.
This is the third acquisition that the Group has made in recent months and demonstrates the Group’s commitment to its strategy: to be a global leader in the online gaming market by driving organic growth across regulated markets, supported by value-accretive M&A.”
About 888 Holdings Plc:
· 888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers. 888’s mission is to supply its customers with innovative and market-leading online gaming products, above all in a safe and secure environment.
· 888 has been at the forefront of the online gaming industry since foundation in 1997, providing to players and B2B partners an always innovative and world-class online gaming experience. At the heart of 888’s business is its proprietary gaming technology and associated platforms.
· 888 operates in three US states: Nevada, Delaware and New Jersey.
· The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading platform through which to establish an online gaming presence and monetise their own brands.
· 888’s consumer facing websites offer more than just online gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888’s strong and trusted brands are all accessible through www.888.com.
· Find out more about 888 at http://corporate.888.com/.
Balkans
EGT’s Supreme Green Selection made its successful debut in Bulgaria
Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.
Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.
Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”
Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”
Latest News
Relax Gaming brings Christmas cheer with the release of feature-packed Money Sleigh
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins.
Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
Set against a 5×4 grid, Money Sleigh combines high volatility with a series of thrilling features, including re-spins, coin collections, and symbol enhancements that keep the action jingling towards snowy rewards.
The real excitement kicks off when three or more special symbols trigger the re-spin feature, where additional reels unlock as players gather more symbols, multiplying their chances of hitting it big.
Among the slot standout features is the Helper, which doubles the value of up to 8 other symbols, and Santa, who revives previously used symbols to further enhance the chance for big payouts. The dynamic Eternal Mystery symbol ensures that no two spins are alike, transforming into different special symbols with every spin to create a varied and unpredictable gaming experience.
Landing bonus symbols unlocks the lucrative bonus round, where players can collect up to 100,000 coins. Once the combined total of all values on the reels reaches this magic number, the round concludes with a massive payout, offering players a thrilling and satisfying reward to wrap up their festive gameplay.
Shelley Hannah, CPO at Relax Gaming, said: “We’re delighted to bring Money Sleigh to the market as part of our ever-growing portfolio of feature-packed games. The creative symbol mechanics offer the potential for truly festive wins, makes this game a perfect addition for the holiday season. We are confident that operators and players alike will enjoy the magic that it brings.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 was named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Industry Awards
Galaxsys Wins SiGMA Europe Award for ‘New Casino Game of 2024’ with Tower Rush
Galaxsys is proud to announce that its latest game release, Tower Rush, has been named “New Casino Game of 2024” at the SiGMA Europe Awards.
The SiGMA Europe Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its first award as “New Casino Game of 2024”.
Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.
Hayk Sargsyan, CEO of Galaxsys, expressed his excitement about the award: “Tower Rush is one of those games that we knew would be a hit from the start, but it has far exceeded our expectations by winning the SiGMA Europe Award less than six months after its launch. It’s incredibly rewarding to see the hard work and dedication our team put into this game recognized on such a prestigious stage. This award further strengthens our commitment to creating fun, innovative games that players truly enjoy.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining exciting gameplay with interactive design to offer players a thrilling and rewarding experience.
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