Amelco launches Quantum Outrights for football

Product set to be the most advanced outrights pricing model on the market

Amelco, the leading sports betting software and trading services provider, has announced the release of the industry’s most advanced football outright pricing model, Quantum Outrights.

Powered by Amelco’s proprietary machine learning tools, and available as both a feed and self-service model, Quantum Outrights is able to price the outcome of all 380 games across the Premier League season with unparalleled pricing accuracy. These predictions are used to generate over 200 new football outright market types, all of which have full in-play availability.

Harnessing the latest in machine learning technology, Quantum Outrights processes the permutations of thousands of different probabilities, delivering outright odds to sportsbook operators that continually take into account in-play results, as well as match and season altering live action – all in real time.

Benefitting from full-automation and instantaneous delivery, operators using the product will be delivered a pricing advantage previously unheard of within the sports betting industry.

Commenting on the launch, Sam Foulkes, Trading Director at Amelco said:

“We created Quantum Outrights to solve one of the few remaining gaps in the market, enhancing the customer experience on football betting – by developing a product that can instantly deliver the adjustments in odds-pricing that operators need, all based on real-time developments. Simple to use, fully automated and scalable – it will provide our operator customers with a cutting-edge advantage never seen before.”

“With a background of developing financial systems and a market leader in the trading and sportsbook industry for close to a decade, we are unparalleled in our ability to build extremely reliable and robust solutions that can consume and process an incredible amount of data in real time. We can say with full confidence that there is nothing else out there on the market that can benefit sportsbook operators quite like this when it comes to their outrights offering.”

Previously available as a white label product and to Amelco’s partners which include operators such as BetStars, GVC and Paddy Power Betfair, Football Quantum Outrights is now available for general release as part of their standard, modular, scalable platform.

With over a decade of experience in supplying bespoke software solutions for pricing, trading and execution platforms, Amelco supplies bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

About Amelco:

Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the sportsbook industry’s tier-1 operators.

Headquartered in the City of London, Amelco utilises the best technical talent available to supply some of the most cutting edge modular and end to end solutions ever seen in the industry. Born out of a history of building software solutions for pricing, trading and execution platforms in the fintech sphere, Amelco is the supplier of choice for a number of the industry’s tier-one multi-territory tier-one operators, including Paddy Power Betfair, GVC and BetStars.