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Planetwin365: renewed identity and enhanced values presented at Enada Primavera

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Planetwin365: renewed identity and enhanced values presented at Enada Primavera
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The SKS365 brand presents itself to press and professionals during the three day in-depth look at the future of gaming. Keywords: innovation, security and responsibility

 

The curtain rised yesterday on the thirty-first edition of Enada Primavera, the yearly event which gathers together the entire Italian gaming and betting industry. A unique opportunity to be promptly adjourned on sector-sensitive news presented by top level players of the market and analyze the state of the art from a regulatory, economic and technological standpoint.

Technology and innovation will take center stage at Planetwin365s’ space – stand 200, hall A7 – player of primary significance that just a few weeks ago announced its renewed brand identity. Leading brand of SKS365 Group, Planetwin365 presents itself with a new look, while maintaining the same claim: “Our game is of another planet”, message which distinguishes aspects purely related to entertainment and gaming experience and – mostly – the approach to user protection and principles of corporate responsibility.

Planetwin365’s stand will not only host the Fun area, filled with live performances and virtual challenges, and the Retail area where the brand wishes to present the entire commercial offer for the over 800 points of sale, spread throughout the territory, but also a Compliance corner, which will show all corporate projects developed by SKS365 with the precise intention of distinguishing itself also for the values of honesty, integrity, safety and responsibility.

Enada Primavera is a precious opportunity to bring the whole sector together and think about the image and the message that the betting world wants to transmit to stakeholders – comments Francesco Gaziano, SKS365 Chief Marketing Officer and Country Manager Italy, adding – A commitment that does not exclude anyone and becomes indispensable, especially today, where the credibility of the sector and player protection is paramount. We’re the first that wish to present ourselves to this important appointment with a renewed corporate image, one that doesn’t just translate into a more modern logo but, above all, with a more sensitive, transparent and attentive mentality, and with an even stronger awareness of the fact that to give back credit to the Industry one must start from the Industry itself.

A structured Compliance Department will also be presented within Planetwin365s’ stand at ENADA Primavera. One that will be responsible for enforcing the rules, through a team of dedicated inspectors engaged in the on-site verification of the regular functioning of each individual point of sale in Italy; a rigid self-regulation code which will provide among other things the protection of privacy and attention to minors (granted by a special navigation control software) and lastly – but only chronologically – an anti-fraud/anti-money laundering platform resulting from the partnership with Featurespace, which made its Fraud Hub “ARIC”, an Adaptive Behavioral Analytics algorithm capable of analyzing suspicious behavior in real time online cash flows, available to Planetwin365. These are just some compliance levers that can be explored within the Planetwin365 spaces.

The whole digital offer referred to Planetwin365 will also be displayed in the homonymous area of the stand. Here, live demonstrations and the possibility of discovering the features of the recently renewed Planetwin365 app, will give visitors the opportunity of testing interface and usability of a suite of products that perfectly integrate with the retail offer, always in a multi-channel perspective.

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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