Industry News
Highlight Games’ SOCCERBET™ is top performer with Eurobet
Highlight Games Limited today announces that its SOCCERBET single match and league football products are now live with Eurobet in Italy.
Since launch, SOCCERBET has consistently been the top performing virtual sports product across the Eurobet retail estate with player numbers and average bet amounts increasing daily. SOCCERBET games are based on Highlight Games’ exclusively licensed and ADM approved virtual football product which features real archive footage from the Serie A Italian football league.
Tim Green, CEO, Highlight Games Limited, said: “I’m delighted to announce that SOCCERBET has been the number one performing virtual sports product across the Eurobet retail estate since launch.
“Entering a new product concept into a mature market can be challenging, but this innovative game takes players to the heart of the action where they can watch real league highlights play out and it is, therefore, no surprise that it has received such a fantastic response.
“We look forward to the continued success of SOCCERBET as we complete rollout to Eurobet’s 720 retail venues and online and mobile channels.”
Carlo Di Maio, Sportsbook Director, Eurobet, added: “Since its launch last month, SOCCERBET’s performance has exceeded expectations.
“The opportunity for players to bet on genuine Serie A archive footage has proven an irresistible one, and this is reflected in increased levels of player engagement which is driving incremental revenues. SOCCERBET delivers entertainment in a class of its own.”
About Highlight Games Limited:
Highlight Games is a specialist games supplier founded in 2014 and managed by CEO Tim Green, Director Stewart Whittle, Director Nick Gardiner and General Counsel Steven Holmes. Specializing in creating innovative, sports focused betting experiences, the Company’s flagship SOCCERBET™ product features highly optimized game design based on decades of archived live action football and can be tailored to suit the sportsbook or virtuals offering of operators around the globe across retail, online and mobile. Highlight Games Limited www.highlight-games.com is majority owned by Swedish gaming, entertainment and media firm Cherry AB. Cherry AB’s class B shares are listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.
About Eurobet Italia Srl:
Eurobet Italia Srl is part of GVC Holdings PLC and owns more than 850 betting shops across Italy and one of the most popular betting and gaming website in the Italian gambling Industry. Eurobet was born in 1995 and was one of the first bookmaker to take online bets. In 1999 Coral (third UK bookmaker at that time) completed the Eurobet acquisition, followed by the merge with Gala, and the GalaCoral Group foundation in 2005. The historic merge between Ladbrokes and GalaCoral of 2016 created the most important betting and gaming company in the UK (LadbrokesCoral Group). In 2018, GVC Holdings completed the Ladbrokes Coral takeover, creating one of the world’s biggest gambling groups. Today Eurobet is one of market leaders in the betting and gaming industry in Italy, thanks to a wide product offer, both online and offline, with special focus on innovation and responsible gaming propositions.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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