BtoBet Underlines East African Opportunities

As BtoBet prepares to fly to Uganda to attend the Sports Betting East Africa event, the leading iGaming platform provider has launched its latest Industry Report focusing on the gambling scene of the African continent, with particular focus on East Africa and Kenya.

The report – “East Africa: Leading the Continent’s iGaming Revolution” – analyses the opportunities that the Eastern African market presents to operators alike, whilst underlining the approach needed to truly reap the benefits of this emerging market. Amongst other things the report indicates the significant growth in internet and smartphone penetration that the continent has experienced in recent years and the population’s propensity to access the internet via mobile instead of the more traditional personal computer. Having also a significant portion of the population falling under the “unbanked” category, the report also analyses the advent of the “mobile money” innovation that has disrupted and revolutionized the payment approach, particularly in regards to the region’s gambling industry.

Unique aspects that as BtoBet’s CEO Alessandro Fried speaks about in his dedicated editorial, require deep local knowledge of what constitutes the right approach for operators to expand or start their business on the African continent. The Industry Report also gives insight on the White Label Partnership Program that BtoBet has launched in the past months in Africa through its regional Certfied Partner STM Gaming, and the tailored content offered to African operators keeping in mind the intricate requirements of the local market.

DOWNLOAD the latest Industry Report to get a better understanding of the necessities that drive the local market and why BtoBet’s advanced technologies are considered as the standard in the African context. Operators keen on starting or expanding their market in Africa can also book a meeting with the team of experts that will be present at the SBEA event by contacting [email protected] or by calling on +356 27135974, or visit Stand 1007 at SBEA.

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com