Press Releases
Casino.co.uk Partners With Experts to Survey Brits’ Social Media “Addiction”
Researchers at Casino.co.uk have explored the addictive design of social media and investigated just how dependent Brits are on their favourite platforms. OnePoll was commissioned to survey 2,000 UK residents on their social media usage. Casino.co.uk also worked with Health and Wellness expert, Caleb Backe and Robopsychologist, Dr Tim Lynch, to analyse how social media giants use some of the most addictive methods found in slot machines to keep users hooked.
Through the gathering of exclusive data, the team was able to gauge why the public spend so long on social media. Slot machines and social media share a worryingly large number of the same addictive components. 16% of Brits stated that their top social media feature was ‘notifications’ and 15% opted for ‘unlimited scrolling’. Both elements work like a slot machine, as each element gives you an unpredictable reward. The wait and anticipation for a notification to load or a newsfeed to refresh is deliberate: it’s like pulling the lever on a slot machine. Each induces a short burst of happiness, which humans are naturally wired to enjoy.
Almost 40% of respondents recorded that ‘being complimented’ is the most accurate representation of how getting a ‘like’ feels, one of the many reasons why users keep going back for more. Slot machines give players a huge dopamine hit when they win. A ‘like’ triggers that same chemical reaction, which is why users are geared to crave more of them.
Brits are not in denial about their social media addiction. 44% of those polled said they couldn’t go longer than a day without checking their accounts, although 30% have an overall negative view of social media. Casino.co.uk, Dr Tim Lynch and Caleb Backe diverged that there are countless reasons as to why hours go by whilst checking accounts, with many similarities of the addictive behaviour being born whilst gambling.
Find the rest of the survey results and expert opinions in the full piece here: https://www.casino.co.uk/social-media-design/
About Casino.co.uk:
Casino.co.uk provides the UK gambling community with independent reviews and information on the online casino world. Our team members are renowned for their industry expertise, making our site a trusted resource for the players who visit our site each day.
SOURCE Casino.co.uk
Latest News
Stretch Network Crazy Promotion
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Latest News
Polina Georgieva named Chief Marketing Officer of CT Interactive
With an extensive career spanning over diverse business sectors, Polina brings a wealth of expertise to the team of CT Interactive as our new Chief Marketing Officer. Known for driving high-impact marketing strategies, Polina has a proven track record of delivering significant business growth through integrated campaigns, brand management and business development.
Throughout her professional journey, Polina has demonstrated expertise by driving business strategy, leading sales initiatives, and managing marketing campaigns. Her expertise encompasses business development, strategic marketing, and partnership cultivation, all closely aligned with the company’s values and objectives.
In her extensive career, Polina has demonstrated proficiency by launching and enhancing successful product lines, spearheading multi-channel marketing efforts, and developing targeted marketing strategies across various industries. Her deep understanding of consumer behavior and market trends has consistently translated into competitive advantages and elevated brand equity. Polina’s ability to respond to emerging trends, manage diverse partnerships, and execute high-impact campaigns has resulted in impressive marketing outcomes that align with and support overall business goals. Her dedication and results-oriented approach make her a key driver of growth and success.
Polina holds a degree in International Relations from the University of National and World Economy and has advanced training in Business Management from TÜV AUSTRIA Academy. She is part of the Marketing jury at the most prestigious competition for web in Bulgaria Site of the year. The combination of knowledge and practical experience makes her a valuable addition to our team.
At CT Interactive, Polina is poised to elevate the brand’s presence and drive sustainable growth by integrating her expertise in these dynamic industries, being proud to join one of the pioneers in the business.
Balkans
EGT’s Supreme Green Selection made its successful debut in Bulgaria
Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.
Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.
Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”
Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”
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