EveryMatrix Press Releases
EveryMatrix’s API bet pays off as CasinoEngine remains platform of choice for industry
The credentials of the number one casino integration and productivity platform from EveryMatrix, CasinoEngine, have been underlined by the company’s sustained signing of new casino partnerships and game vendors for the solution including 46 new companies in the last 18 months. Stian Hornsletten, CasinoEngine CEO and EveryMatrix co-founder, explains the platform’s popularity with large nationwide operations and innovative startups alike and how its responsible gambling focus is set to be a hit across Italy, Spain,Sweden and beyond…
How has CasinoEngine benefited your business so far and in what way do you plan to further develop the product?
We witnessed first-hand how many operators struggled in their efforts to offer players’ personalized experiences, mainly due to their platforms’ technical or operational limitations to quickly react to market changes, responsible gaming requirements or players demands.
CasinoEngine is much more than just an integration layer and our overall vision is to create value-added services around aggregation and generate maximum value from each player. The combination of tools, services and deep integration is what makes up the product. Improving operational efficiency while offering endless possibilities in term of player experience, is exactly what CasinoEngine is offering to its clients.
With over 30 new casino clients launched in the past 18 months, including very large operations like the Norwegian state monopoly Norsk Tipping or Tipico to newer and highly successful operators like Wunderino, CasinoEngine is processing one billion in-game rounds per month, seeing over 250% YoY GGR growth.
How is CasinoEngine driving scalability and performance?
It is the number one casino integration and productivity platform helping operators differentiate through increased game options and ease of operation. Moreover, CasinoEngine gives access to the largest selection of games in the entire industry. Through one integration we are offering over 8,000 games across 140 vendors and sub-vendors to date.
All these services are possible thanks to an API Driven and modular platform architecture. Developing API-driven products was a bet EveryMatrix made years ago when we decided to split up our core applications in an effort to shift away from the “boxed” platform ecosystem to specialized and platform independent products. For our casino unit, this translates today in faster management of the vendor integrations, and better management overall of various product features, from lobby or reporting to wallets and players.
In terms of scalability, all web applications, servers and databases are horizontally scalable. New server nodes can be added or removed on the fly without any problems using load balancers to switch nodes on/off. The platform currently supports a load of 125 transactions per second per deployed application node. When the traffic increases more machines can be added to handle the extra load.
CasinoEngine allows operators to create a multitude of lobbies, how does this ‘build-your-own-universe’ approach set EveryMatrix apart in 2019 and do you have plans to take this personalisation to the next level?
Since casino operators are catering to several different player groups in various jurisdictions, providing the most relevant content is both necessary and decisive for success. CasinoEngine provides a powerful Lobby Management tool to help operators reach their desired audience with little efforts. Operators have the ability to build lobbies for RNG games, live dealer tables on web and mobile, VIP lobbies, and moreover, they have the ability to create different demographic categories or change the order of the games in a way that suits their strategy best.
One development we’ll be making in 2019 is to improve our game performance scoring. We want to be able to compare games like-for-like to understand their net value to the operator. In the future, our aim is to drive this with AI, so you can automatically re-design lobbies based on players, markets and demographics. Of course, it also depends on any placement deals you have with vendors. Solutions such as this can significantly improve the player experience and lifetime value, and with that make the operators more efficient and fruitful.
CasinoEngine has signed deals with a number of high-profile gaming providers recently (Blueprint, GiG, BF Games, etc.) how will you be continuing this strategy throughout the next year?
In the last two quarters of 2018, we added 16 new game vendors. Our content library is continuously growing as our search for premium and engaging content is an ongoing effort. To this end, we’ve assembled a dedicated team which fully concentrates on researching the market and bringing on board popular titles from both established and emerging gaming vendors. We have several deals yet to be announced and we are looking forward to building even more successful partnerships in 2019.
As a consequence of our dedication to quickly launch new content providers, we are able to swiftly facilitate clients’ access to additional regulated markets on top of their constantly renewed games offering.
Offering a mix of local and global vendors with all responsible gaming features handled by us, CasinoEngine is the single stop for the increasingly attractive opportunities offered by newly regulated gaming markets such as Spain, Sweden, or Italy.
EveryMatrix Press Releases
EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese
Supporting safer gambling in Malta is the focus of a new partnership between EveryMatrix, BetBlocker and the Responsible Gaming Foundation. The collaboration will see BetBlocker expand its services to include a Maltese version of its award-winning blocking software.
This project is launched as part of European Safer Gambling Week 2024 to provide both an additional tool to support Maltese players looking to manage their access to gambling and to raise the profile of the free, anonymous to use, service BetBlocker provides within one of the key international hubs for the igaming industry.
Duncan Garvie, Founder and Trustee for BetBlocker, said: “One of the biggest challenges for BetBlocker is ensuring that a technologically complex app is as simple as possible for users to set-up. Currently, BetBlocker can take a user from download to blocked in under 2 minutes.
But that is only the case where the user finds the set-up instructions easy to engage with.
“Where a user is able to access BetBlocker in the language that they are most confident in, the chances of them converting to an active block is far higher.
“We’re really grateful to EveryMatrix and the RGF for their partnership on this project. It significantly improves the options for Maltese players and will go a long way in terms of raising awareness of the support that BetBlocker offers amongst MGA licensees.
“We hope that in the future, the MGA will advance their player protection standards with the inclusion of requirement for licensees to signpost blocking software to ensure players are aware of this option.”
Jake Cachia, Head of Compliance, EveryMatrix, added: “We’re delighted to be able to support BetBlocker and the RGF with this important initiative in Malta, particularly in time for Safer Gambling Week.
“EveryMatrix is proud of its commitment to safer gambling and player protection while producing market leading gaming solutions, and partnerships such as underlining how crucial it is to keep making a difference.”
Kevin O’Neill, General Manager for the Responsible Gaming Foundation, shared these thoughts on the project: “The Responsible Gaming Foundation is proud to collaborate with BetBlocker and Everymatrix on this initiative, furthering our mission to support safer gambling practices in Malta.
Translating BetBlocker into Maltese is a significant step towards accessibility and inclusivity, ensuring that players can effectively manage their gambling habits in their native language.
This project demonstrates the power of partnerships in enhancing player protection and underscores the importance of providing players with tools that promote responsible decision-making. As we launch this initiative during European Safer Gambling Week 2024, we remain committed to contributing to an environment where innovative solutions, such as BetBlocker, can meaningfully impact safeguarding our community.”
EveryMatrix Press Releases
EveryMatrix launches Personal Jackpots – the next layer in casino loyalty innovation
EveryMatrix has launched Personal Jackpots, a next-generation product with the power to develop stronger connections between players and brands by creating tailored experiences for individuals.
EveryMatrix’s Personal Jackpots, available via JackpotEngine, surpasses the boundaries of conventional jackpot offerings, creating a tailored experience for individual players, nurturing a stronger connection between them and operator brands.
The technology works by learning and adapting to the unique preferences of each player including preferred spend, betting levels, and playing styles, and offers the chance to create and claim a jackpot created just for you.
The more you play, the more your Personal Jackpot grows, and only you can win that specific cash prize, taking jackpot stickiness to the next level.
JackpotEngine supports both CasinoEngine and SlotMatrix content libraries currently boasting more than 30K+ games and integrations with 330+ games studios.
Personal jackpots are fully configurable to any player preference, can be styled to suit any branding, can be displayed alongside up to other three in-game jackpots simultaneously and are available via desktop, mobile, or tablet.
Each one is presented to players as ready-made, in-game widgets displaying jackpot pools, updated in real-time. Players can minimise the jackpot widget if they wish, it is completely up to them how they play.
Stian Enger Pettersen, Head of Casino, EveryMatrix, said: “EveryMatrix Personal jackpots represent the next layer of innovation, providing our customers with even more exciting opportunities to captivate players and drive long-term loyalty.
“By tailoring the jackpot experience to each player’s unique needs, Personalised Jackpots create a deeper level of engagement and foster greater loyalty. This also unlocks a new realm of customised gaming experiences that resonate with players on a profound level.”
EveryMatrix Press Releases
EveryMatrix extends position as fastest growing iGaming supplier with twin 2024 acquisitions
EveryMatrix’s rapid growth trajectory continued in Q3 2024 yet again setting record net revenue and delivering a sixth consecutive profit margin of more than 50%, boosted by two major casino and sports acquisitions in the last five months.
The global tier-1 business, that has seen headcount rise 31% Year-on-Year (YoY) to 1,188 following two all-cash acquisitions of FSB Technology in June and, post period, Fantasma Games in October, confirmed its status as the fastest growing iGaming technology supplier with another set of stellar financial results.
Unveiling Q3 2024 results EveryMatrix set a record high quarterly net revenue of €45 million across all products, up 66% YoY, while recording an EBITDA margin of 52%. Q3 EBITDA stood at €23m, up 71% YoY.
The sixth consecutive 50%+ quarterly profit margin was driven by new customer launches, continued growth in its core sports and casino business units and further bolstered by strong sports trading margins.
FUTUREPROOFING THE GROUP WITH VALUE-ADDING ACQUISITIONS
The EveryMatrix Group significantly bolstered future success, further market penetration and a strong pipeline of new customers with two value-adding acquisitions: FSB Technology and Fantasma Games.
FSB Technology has added approximately 15% additional Gross Gaming Revenue (GGR) to the Group’s sportsbook business unit volumes with customer migration on schedule. This includes UK operator BetGoodwin that agreed a multi-year deal to expand its use of EveryMatrix’s turnkey sports and casino technology.
The acquisition has also strengthened key areas of the business, including the OddsMatrix sportsbook, by doubling the trading and quants team to enhance personalisation within managed odds and risk services.
Fantasma Games, one of the fastest growing young casino studios in the industry, was added to the Group in October. The integration of the Fantasma Games team will bring strong commercial, technical, and creative skills.
EveryMatrix customers will benefit significantly with the immediate addition of well-known titles that are already live with more than 250 operators and played by millions of players across 50+ countries.
Fantasma Games’ market distribution will also boost EveryMatrix’s presence in rapidly growing markets such as North America where the industry’s fastest growing technology provider has ambitious plans to build on its established partnerships with tier-1 brands.
CORE BUSINESS UNITS EXPERIENCE ACCELERATED GROWTH
Q3 2024 GGR for operator partners within the Casino business unit generated a twelfth consecutive record quarterly performance of €709m, up 53% YoY with GGR for the last 12 months at €2.6 billion, a 63% YoY increase.
Quarterly casino net revenue improved to €23.8m, up 78% YoY while EBITDA reached €14.9m reflecting a 95% YoY increase. The SlotMatrix aggregation product introduced a total of 970 unique game titles and integrated 10 new vendors bringing the total to more than 170, well above any other aggregator worldwide.
OddsMatrix quarterly sportsbook turnover climbed to 87% YoY to €1.5bn and €5.3bn for the last 12 months reflecting a 60% YoY increase, while last 12 months GGR rose by 158% YoY to €361.9m. Net revenue for the quarter reached €11.7m, up 85% YoY, while EBITDA reached €6m, reflecting a 117% YoY increase.
OddsMatrix hit a record number of live events with 530k in Q3, up 14% YoY. The total number of bets placed in Q3 reached 132m, reflecting a 225% increase YOY.
Platform saw third quarter net revenue rise 30% YoY to €8.1m, with EBITDA at €2.8m. GamMatrix, the EveryMatrix Player Account Management (PAM) system, processed 400k bets per minute during peak hours, up 18% QoQ, while also going live in Peru. The number of successful payment transactions reached €4.4bn in Q3, a 91% YoY increase.
The Affiliate division, including PartnerMatrix and PartnerMatrix Intelligence, launched a new website combining affiliate software and affiliate intelligence products under one proposition. The business unit reached 82 active clients, an 11% QoQ increase and saw net revenue reach €1.4m in Q3 2024, up 13% YoY. EBITDA decreased -€0.25m due to continued product and commercial investment.
Ebbe Groes, Group CEO of EveryMatrix, said: “The last few months have been some of the busiest since we founded the company 16 years ago; continuing to drive record GGR for our customers, launching more tier-1 operators and making two significant acquisitions that have instantly added value to the wider Group and that will futureproof both our sports and games divisions.
“As a result of these deals we expect to see even more growth and profitability as we migrate more FSB customers to our technologies and our Games division accelerates production and distribution to become a significant global studio.
“We are the clear frontrunner when it comes to being the fastest growing iGaming supplier.”
Q3 2024 HIGHLIGHTS
- Integration of FSB Technology into wider Group, double trading team and migration of customers to EveryMatrix technology
- Won Tier 1 operator in Africa, Mbet, on the back of the FSB acquisition (post period)
- Acquisition of Fantasma Games to futureproof Games business unit. This includes two new offices in Stockholm, Sweden and Sofia, Bulgaria, bringing the Group’s office total to 15 worldwide (post-period)
- Pinnacle, tier-1 operator, live with EveryMatrix casino platform technology
- GamMatrix live in Peru with all certifications
- PartnerMatrix and PartnerMatrix Intelligence launch new website to create an all-in-one affiliate management and data tracking proposition
- Launch of LoyaltyEngine, advanced loyalty module where players earn XP, level up, and earn coins that can be spent in a Loyalty Shop
- Winner of the Multi-channel Supplier of the Year at SBC Awards and Starlet Awards
- Kevin Furlong promoted to Group Chief Product Officer with responsibility for product strategy across all business units
- Launch of ‘Academy for Heroes’, second EveryMatrix funded NGO. Designed to help veterans of the Ukraine conflict develop careers in IT
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