Amelco launches FinXpress

Innovative product to enable punters to bet on short-term movements of bitcoin

Amelco, the leading sports betting software and trading services provider, has announced the launch of a one-of-kind Bitcoin betting product that allows punters to bet on the short-term fluctuations of the cryptocurrency over a set time period, such as a minute.

Operable as an extension to Amelco’s singular platform used by sportsbooks, it has been created to complement existing betting features – such as a lull during half-time of a football match, where punters will be able to make quick bets on the movement of bitcoin as it fluctuates over a short time scale.

Designed to be integrated into the existing Amelco Trading System (ATS) already used extensively by major sportsbook operators, it is set to offer an entertaining, side-betting option as part of a main event, or for a quick, enjoyable ‘gamified’ betting experience in its own right – with the chance to enjoy a quick win at any time.

Commenting on the launch, Amelco’s Head of Global Financial Products, Justin Head, said:

“We are very excited to be launching FinXpress, an entirely new type of side-bet that will keep punters entertained during betting lulls.

“Compulsive viewing and engaging, it is user-friendly and has no hidden extras – simply offering broker-free betting fun on the volatility of cryptocurrency.

“The best part is that Bitcoin never sleeps, so punters can have a simple, affordable bet whenever they fancy, with the chance to know if they’ve won in as short as minute.”                                                                                                            

Available as part of Amelco’s existing platform and designed to be as easy to use as possible – it will be expanded to also offer short-term bets on other financial indices, such as currency, oil and gold in the near future, introducing punters to a completely new way to bet on the financial markets in the most engaging way possible.

With more than a decade of experience in supplying tailored software solutions for pricing, trading and execution, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

About Amelco:

Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the sportsbook industry’s tier-1 operators.

Headquartered in the City of London, Amelco utilises the best technical talent available to supply some of the most cutting edge modular and end to end solutions ever seen in the industry. Born out of a history of building software solutions for pricing, trading and execution platforms in the fintech sphere, Amelco is the supplier of choice for a number of the industry’s tier-one multi-territory tier-one operators, including Paddy Power Betfair, GVC and BetStars.