STATS Combines with Perform to Expand Global Reach

STATS LLC, the revolutionary leader in sports AI, has announced its combination with Perform, the complete global sports content company. STATS and Perform combine to expand global reach and accelerate innovation in sports.

The transaction was enabled by an investment from Vista Equity Partners, a leading investment firm focused on enterprise software, data, and technology-enabled businesses. DAZN Group, Perform’s owner, will receive a combination of cash and a significant minority stake in the newly formed company.

Together US-based STATS and European-based Perform will combine STATS’ world-class expertise in artificial intelligence with both companies’ rich historical archives, creating a treasure trove of sports data primed to be unlocked by AI.

“Bringing Perform into the fold will create the most advanced artificial intelligence company in sports, providing deeper, more robust data and insights, which is essential to our global partners,” said STATS CEO Carl Mergele. “Not only will we be able to improve our offerings to existing customers, we now have the opportunity to expand our presence in global markets where Perform has paved inroads for years as a leader in digital sports content,” Mergele added.

“It’s great to welcome a new era for all our content products, B2B partners, and Perform colleagues,” said DAZN Group CEO Simon Denyer. “Over 12 years we created a leading global portfolio of content and clients, but the combination of STATS and Perform takes the service to a new level of potential for everyone. While we will continue as an active minority shareholder in the new business, this deal also allows the group to focus on DAZN, into which we will invest all net proceeds from the deal,” Denyer added.