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3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising Professionals

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3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising Professionals
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The approximately US$ 200 million market for 3D motion capture technology is set to witness strong growth over the forthcoming years. Up from the revenues attained in 2018, the 3D motion capture market is likely to see more than 13% Y-o-Y growth in 2019. As depicted in a new study, over 40% of overall demand for 3D motion capture will be accounted by hardware, followed by software.

While increasing availability of low-cost 3D motion capture systems with limited free accessible software is likely to further push demand for 3D motion capture software in the market, the report also points to robust growth outlook for 3D motion capture technology services in forthcoming years. Driven by high-accuracy delivery, sales of optical 3D capture systems will remain dominant over non-optical 3D motion capture systems, according to the study.

Media & Entertainment Generates 1/5th of Total Demand

3D motion capture systems offer easier real-time implementation of the captured data for further creating and animating multiple models and characters. As a result, the application of 3D motion capture technology in the media and entertainment industry accounts for an approximate share of over 20% in the total revenues. The report opines that film production, advertising, and gaming are emerging as the most profitable applications of 3D motion capture, and hold a sizable share of almost 70% in the market value contribution of the media and entertainment industry.

Further, 3D motion capture technology also continues to find prominent application in the medical industry and biomedical research, particularly, in research in the fields of psychology, neurology, rehabilitation, and posture analysis. While adoption of 3D motion capture technology will also prevail at a high pace in the industrial and engineering design areas, the report suggests that adoption will be particularly high for military training applications.

Unlike other frame-by-frame animation methods, the 3D motion capture technology is associated with a thorough interpretation of the actor’s movements, at considerably reduced costs. The data volume generated by the 3D motion capture process is significantly large when compared to other animation technologies, which facilitates the generation of effective animations – especially for film producers and game developers for the procurement of the efficient 3D motion capture equipment.

However, 3D motion capture technology can only be used to record and animate motion that follows the laws of physics. Moreover, 3D motion capture systems require specific space dimensions, which vary as per the magnetic interference and the angle of the camera. For small-sized production companies, the heavy equipment costs, along with the added cost of professionals required for efficient operations, constitute a major challenge. According to analysis, this is a significant factor likely to restrict the growth of 3D motion capture market during the forecast period.

Media & Entertainment Industry’s Headway in Asian Economies to Favor Market

Advancements in the media and entertainment industry have revolutionized the adoption of 3D motion capture components in various developed as well as developing regions. To keep up with the growing demand for efficient animation equipment in the South Asia, East Asia, and MEA regions, several 3D motion capture platform providers have started investing heavily in these regions. Established as well as growing 3D motion capture platform providers are highly likely to remain focused on business expansion across untapped developing countries.

Moreover, 3D motion capture system vendors are offering 3D motion capture equipment that has the ability to track complete three-dimensional measurements via a single camera. Such 3D motion capture equipment offers extreme accuracy and is capable of detecting ankle, knee, and hip rotations in all three planes. These 3D motion capture systems are being used in kinesiology research and biomechanics to enhance performance in athletes, determine the source of balance issues in chemotherapy patients, and identify risks of injury in the workplace.

In line with the technological upgrades within the biomechanical research and medical industries in developing Asian markets, the South Asian and East Asian regions are creating new business models for 3D motion capture platform providers. Some of the key players in 3D motion capture market are also focusing on increasing their market shares through strategic partnerships and joint ventures with regional players. On the other side, some of the key companies are opting for strategic M&A for forming up the global market presence.

The report has profiled some of the prominent companies actively competing in the global 3D motion capture market landscape, including Rokoko, IKINEMA, Tracklab (Organic Motion), Noitom Ltd., OptiTrack (NaturalPoint, Inc.), Codamotion, Motion Analysis, Qualisys AB, PTI Phoenix Technologies Inc., Vicon Motion Systems Ltd, and Xsens.

These insights are based on a report 3D Motion Capture Market by Future Market Insights

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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