SIS expands LatAm footprint with Caliente partnership

Leading multi-channel supplier SIS (Sports Information Services) has signed a multi-year deal with Caliente (Hipodromo De Agua Caliente), a tier-one operator in Mexico, to roll out its Spanish Greyhound Channel.

SIS will provide the Mexican operator with live pictures and data for greyhounds, into retail outlets within Mexico, and territories in South America such as Honduras, Brazil, Argentina, Ecuador, Paraguay, Peru, Uruguay, Panama & Venezuela, as well as territories within the Caribbean.

The Spanish Greyhound Channel will provide over 33,000 races a year, with 53 meetings every week from British tracks – featuring Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish racing from Cork (Currahean Park), Waterford, Kilkenny, Limerick, Mullingar, Tralee and Youghal.

Victor De La Feunte, Risk Management and Business Development Director at Caliente, said: “We’re thrilled to agree a deal to take SIS’s Spanish Channel, which provides our customers with the best greyhound racing from the UK and Ireland.

“The SIS Spanish Greyhound Channel will offer frequent betting opportunities on quality greyhound racing and we are confident that it will help drive betting revenues.”

Sandra McWilliams, Sales Director at SIS, added: “Delivering our content to one of the leading operators in Central and South America and the Caribbean, underpins our status as the leading supplier of racing content, and we’re thrilled to be partnering with Caliente.

“The SIS Spanish Channel provides Spanish (and Spanish-speaking) retail operators with a high-quality live pictures service, with the accompanying data and Spanish graphics, which is sure to help drive betting revenues.”