Balkans
New partnerships for EGT Interactive with omni channel platform provider EASIT and esteemed Serbian operator MaxBet
EGT Interactive signed a strategic partnership with major omni channel platform provider EASIT and already went Live with one of the EASIT’s top operators – MaxBet. This is to benefit of the three companies, as it opens a vast field for new business opportunities and reaching out a large number of potential players.
Todor Zahariev, the Managing Director of EGT Interactive, commented: “The deal with EASIT is of great importance for us as it gives us access to number of major operators in strategic regulated territories. Starting with MaxBet, we are looking forward to adding more of EASIT’s premium operators in the next months to come. At the same time, we are very excited to deliver our complete portfolio of high-quality casino slots to MaxBet’s customer base and we strongly believe that the deal will strengthen even more our positions in Eastern Europe, where we are a leading content provider. This partnership is a clear testimony that our top-notch content is well-known and preferred by the players in Serbia and comes as a natural continuation to our collaboration in the land-based field.
To conclude, I can say that this partnership with the two companies has a great potential with an online gambling market in Eastern Europe growing rapidly at a high rate, this is why we are looking forward with great expectations.”
About EASIT: Leading iGaming software supplier, experienced in iGaming executives across international business development, new revenue management and commercial partnerships. With main sectors of experience in retail gaming, igaming and sports betting, with proven expertise in managing top-tier omni-channel operators in regulated markets, and a track record of dealing with key customers across the gaming industry.
Michal Hybl, CEO of EASIT commented: “Currently leading Easit, with its expansion to South Eastern Europe, including spearheading the group’s entry into the new deal with EGT Interactive – an industry-leading provider of comprehensive technology solutions to igaming operators in regulated markets around the world. We are happy to announce our new partnership and friendship with EGT Interactive.”
About MaxBet: Leading Serbian land – based and online casino operator.
Minja Bolesnikov, the CEO of MaxBet, said: “EGT is very famous company in Serbia and their slot machines and games are one of the most popular and well-known in our own land-based shops in Serbia, which we currently have over 275 in running in Serbia operations. Through different partners of EGT, we always had good relationships and respect towards EGT as one of the leading companies in the gaming industry. We guarantee that EGT games will work very well on online, same way as they are operating in our land-based shops. We are looking forward for this cooperation and we are really excited to start with new success together as soon as it is possible.”
Balkans
AdmiralBet Introduces OKTO.CASH in Serbia
AdmiralBet, a leading brand in Serbia within the Novomatic Group, has announced the rollout of OKTO.CASH, the fast and direct cash-to-digital payment solution of OKTO. The new integration offers a convenient and secure way for users in the region to top up their igaming accounts with cash, further enhancing the customer experience on AdmiralBet.
The partnership underscores OKTO’s expansion in Serbia and reflects its commitment to delivering easy, fast and secure payment options for players who prefer offline transactions but seek the convenience of online igaming. It allows AdmiralBet customers to deposit cash directly into their gaming accounts instantly, via e-voucher payment of OKTO’s at an always’ growing network of points of sale across the region. The seamless integration allows players to complete deposits without leaving the gaming environment, ensuring an uninterrupted and smooth experience.
OKTO’s CCO Simon Dorsen said: “OKTO has built a strong reputation for aligning its payment solutions with the needs of modern users who prioritize flexibility, convenience, speed, safety, and security. Our proprietary technology is fully integrated with AdmiralBet architecture, enabling instant access to funds without the player needing to exit the app or website. This is the perfect solution for users who want the benefits of the digital world while still using cash, that aligned with AdmiralBet’s user focused payments strategy.”
“Our payment platform is specifically designed to cater to the demands of the Serbian market. We recognize the value of thinking locally, and this partnership delivers real benefits to both players and operators,” he added.
Milan Djurmez, Head of Online Gaming at AdmiralBet, said: “We operate in a highly competitive and fast-paced industry, where delivering the best mobile-first experiences is crucial. OKTO has proven to be a trusted partner with an impressive track record in digital payments in Europe and beyond. We are excited to offer this new cash-to-digital payment solution to our players, further enhancing their experience.”
The collaboration of AdmiralBet with OKTO reaffirms the commitment of all parties to offering state-of-the-art experiences to consumers. As OKTO continues to grow its presence in the Serbian market, this partnership marks a significant step toward modernizing payment methods for the region’s igaming community.
Balkans
EGT’s Supreme Green Selection made its successful debut in Bulgaria
Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.
Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.
Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”
Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”
Balkans
Synot Group Debuts at the BEGE in Bulgaria
For the first time ever, SYNOT Group will present its extensive product portfolio at the Balkan Entertainment and Gaming Exhibition, which will take place from 27th to 28th November at the Inter Expo Center in Sofia, Bulgaria.
“We are delighted to invite all visitors to our booth 2.18 where they will have the opportunity to explore SYNOT’s advanced multigame progressive jackpot systems MAGIC BALL LINK and SUPER LINK, which offer a wide range of exciting themed and fruit linked games,” the company said.
“Visitors can also discover SYNOT’s latest cabinet portfolio, including the state-of-the-art UP2-32, Eclipse FL-32 and UP1-27 models, as well as the latest games from the Firebird system and the proven Explosive Games Premium+ sets.
“Visitors interested in online slots or comprehensive iGaming solutions should not miss the online section, where representatives from SYNOT Games and SYNOT Interactive will be demonstrating the full range of products.
“Given the strategic importance of the Balkan market, our participation at BEGE is of great importance to us. We look forward to interacting with all visitors, presenting our innovative products and demonstrating the SYNOT Group’s cutting-edge solutions. This event is a valuable opportunity to strengthen relationships with both new and existing partners and to explore how our comprehensive land-based and online portfolios can drive mutual success.”
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