Africa
BtoBet Launches Francophone Africa Handbook

Provides a focus of the region’s evolving technological profile, and details how its tailored content augments the local players’ UX
As the African iGaming market continues to pick up speed, platform market leader BtoBet has launched an industry report with a deep focus on the Francophone African countries. The report “Francophone Handbook: Augmenting user experience through tailored content” provides operators with all the essential data and statistics for all the region’s 26 countries as regards to internet and smartphone penetration, mobile internet usage, the local population’s access to financial institutions and mobile money.
The report also provides insight on the tailored approach that operators ought to undertake in Africa from a technological and content perspective, whilst making reference to BtoBet’s tailored content portfolio for the local market, presenting offerings for bookmakers and online casino operators alike that have been optimized for the local context, striking a balance on the player preference and tech scenario shaping the region.
BtoBet’s Chief Marketing Officer, Sabrina Soldà, also explains how the local consumers are increasingly opting for offerings that combine an outstanding and personalised user experience with an intuitive interface. An evolution of the African player that the vast majority of the operators and platform providers are still not able to address, and thus continuously falling behind or even failing in terms of closing the gap to the high UX and UI that now set the standard in the more established markets.
BtoBet’s team of experts are travelling to Ivory Coast to attend the GEFA expo that is set to take place in Abidjan from the 26th until the 28th June to showcase the company’s highly customizable technological solutions which enable operators to take hold of the exponential growth of the African market. Those operators keen on entering or expanding their activities should either book a meeting or send an email on [email protected].
DOWNLOAD BtoBet’s latest Industry Report to have a deep insight regarding the evolving situation in Francophone Africa.
-
Industry News7 days ago
iGB L!VE confirm London iGaming Week program
-
Latest News7 days ago
How AI Is Revolutionizing Blockchain Gaming in Europe
-
Africa4 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Latest News7 days ago
Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass
-
Interviews4 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates4 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Industry Awards4 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News4 days ago
SOFTSWISS Takes Home Four Awards In One Night