Industry News
Imagina partners with SoftGamings
Imagina is proud to announce its latest collaboration with SoftGamings, who will be supplying Imagina’s premium classic and fruit slots to a vast array of new clients in interesting markets. SoftGamings is a leading iGaming solution provider, boasting solutions across multiple verticals in the iGaming industry. With over 10 years of experience and over 100 clients, SoftGamings provides white label and turnkey solutions, slot aggregation services and much more.
As a result of this successful partnership, SoftGamings will now be able to add Imagina’s unique portfolio into its global slot machine offering. This will allow current and future casino operators to provide unique experiences to its players who are looking for something different from your typical video slot, while still demanding premium and high quality entertainment. With all games written in HTML5 and admitting unique designs for desktop and mobile (with unique vertical and horizontal views), players are bound to be thrilled with the illusion of holding those beloved fruit slots in the palm of their hands.
Imagina Managing director Andrew Gauci had this to say about this new collaboration:
“Here at Imagina we are constantly on the lookout for trusted partners who can take our content to new and exciting opportunities. SoftGaming’s team, technology and services are a perfect fit for us, with their far reaching distribution network and dedication to treating our unique content as an opportunity to offer something different. We can’t wait to see what comes out of this collaboration.”
Irina Sazonova, Director of Partnerships had this to say:
We are glad to start our partnerships with Imagina Gaming and we are confident that they are a great addition to our partner portfolio. While most software providers focus on creating titles for gamers and include flashy animations which only lengthen the game sessions, Imagina focuses on producing high quality titles designed for gamblers. Their titles are a product of years of experience in the industry and understanding what makes their audience tick.
About SoftGamings:
SoftGamings is a B2B casino platforms provider and gaming systems aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions – White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle and Casino Games Integration. SoftGamingsâ strong IT team can also provide gamification possibilities, which is one of the major industry trends. Products portfolio includes 50+ gaming suppliers with 3000+ games. The company offers live dealer solutions from Evolution Gaming, NetEnt, Ezugi, Authentic Gaming, Lucky Streak etc, slots from NetEnt, Microgaming, BetSoft,
About Imagina:
Imagina is a technology company dedicated to creating engaging games of chance. Harboring a true commitment to quality and innovation, Imagina’s mission is to provide unique gaming products which enable its clients to stand out from the crowd. Mobile ready, feature rich and boasting premium audio-visual experiences, Imagina games are designed both for the casual gamer, as well as enticing players looking for something different from the average video slot. With an increasing operator trend to cater for regional market tastes, Imagina games are also designed as a tool to attract and retain players within target markets. Technology wise, the company’s solutions run on a decentralised platform capable of handling huge volumes in an elastic and scalable manner. In line with its innovative foundations, Imagina also offers white labelling solutions for the creation of games of chance. By breaking down the wall between operator and provider, this opens up a world of possibilities for operators, including true exclusivity, unified branding and gamification opportunities for casino brands, cost-effectively.
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRVâs Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like âfree moneyâ, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointerâs findings.
Pointerâs research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as âfast moneyâ and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britainâs high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was ÂŁ1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to ÂŁ453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to ÂŁ680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from ÂŁ4.20 to ÂŁ4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to ÂŁ533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the groupâs sales, marketing and account management functions, ensuring a cohesive strategy that supports Xaceâs ambitious expansion plans.
âI am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. Iâm looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,â said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: âPetraâs extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xaceâs market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.â
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