Playtech launches 50s-themed Bowling Frenzy slot in a cross-studio collaboration

Playtech, the world’s leading omni-channel gaming company, announces that it has launched a cross-studio collaboration, Bowling Frenzy – a new 1950s Americana-style slot game.

In this collaboration, Playtech’s Vikings and SUNFOX studios have come together to create a new slot game playable from 10p per spin, evoking the spirit of the era of rock ‘n’ roll, drive-ins and diners. The innovative and visually striking title features immersive 3D graphics, 10-Pin Respins with stacked wilds, two different Free Games features and the interactive King Pin Cash bonus round.

The collaboration showcases Playtech’s position as the leading casino offering, bringing together creative talent across its currently nine individual studios.

Playtech’s studios each has its own signature style of content and target demographic, and this game sees the expertise of two of these studios come together to create a concept with broad appeal to operators who can leverage the distribution across all product verticals.

Bowling Frenzy is also integrated with the unique data driven services of Playtech’s Information Management Solution (IMS) platform which boasts the Playtech Engagement Centre, granting operators real-time engagement capabilities to maximise the marketing power of their product offering, whilst also providing communication tools to deliver safer gambling messages.

How to play

In the main game, players collecting 10 bowling pins above a reel will trigger free 10-Pin Respins with stacked wilds on cascading reels. When three or more Scatter symbols land on the reels, players can choose one of three features – Multiplier Free Games, King Pin Cash Bonus or High Wins Free Games. The 10-Pin Respins feature can also be triggered during Free Games to enhance the excitement.

James Frendo, Casino Director at Playtech, said: “The great value of Playtech’s multiple studio format is that each studio brings their own distinct strengths to the table. We’re very excited that two of those studios have worked together to create a graphically innovative title with compelling gameplay and a classic retro appeal.

With an attractive entry-level spin price, we’re confident that Bowling Frenzy will appeal to a wide range of players, as well as operators looking to broaden their reach and expand their portfolios.”

Bowling Frenzy is available on general release now.