Industry News
Sportradar Extends Media Partnership with NASCAR

Sportradar, the world’s leading provider of sports data, media and entertainment solutions, announced a multi-year extension of its media partnership with NASCAR. The renewed agreement follows a successful four-year partnership, where Sportradar distributed NASCAR’s live timing and scoring data to digital media partners such as the Associated Press and Bleacher Report.
“Sportradar has been an excellent partner that has helped us expand the reach of NASCAR’s live data,” said Tim Clark, senior vice president and chief digital officer, NASCAR. “Real-time data and live leaderboard content are critical for NASCAR fans who follow the race across a variety of platforms. Working with Sportradar, we’re confident that our loyal fans have access to the information they crave most.”
“Our relationship with NASCAR is one that we value tremendously,” said Steve Byrd, Head of Global Strategic Partnerships at Sportradar. “We look forward to extending our remit with them, and are excited to continue delivering real-time data to NASCAR’s fans.”
Today’s announcement follows an integrity services agreement signed in December between Sportradar and NASCAR. Through that deal Sportradar’s Integrity Services monitors domestic and global betting patterns on NASCAR races for signs of nefarious activity as well as assisting NASCAR with the development of sports betting and integrity rules and helping educate NASCAR drivers, teams, and other stakeholders on all relevant policies.”
-
Africa5 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews5 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates5 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Industry Awards5 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News5 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Africa4 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Latest News5 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
-
Baltics4 days ago
Estonian start-up vows to revolutionise iGaming customer support with AI