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GrooveGaming extends ALEA relationship with CasinoSecret content deal

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GrooveGaming extends ALEA relationship with CasinoSecret content deal
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GrooveGaming has deepened their involvement with ALEA by signing up CasinoSecret, sister casino to international brands SlotsMillion and AleaPlay, which currently serves a number of international markets including Germany, Japan, Austria and Iceland. With over 2500 games on their way to CasinoSecret’s portfolio the brand is gaining a significant boost in this new tie-up with GrooveGaming.

CasinoSecret has made significant inroads into the market since launching late last year and this rapid growth is underpinned by a stable of brand performers that have become the darlings of the global casino business. With unique features such as Welcome Cashback, Instant Cashback, no wagering requirements and top games from the leading providers, CasinoSecret has quickly carved a niche as a solid franchise.

CasinoSecret is driven by unique and very appealing features. The Welcome Cashback is an insurance on a player’s first deposit. The Welcome Cashback is available to all new CasinoSecret customers and will be automatically activated on their first deposit. The second deposit will activate the Instant Cashback that lets players receive an automated and partial refund on every losing spin.

CasinoSecret offers a wide range of tournaments popular with players incorporating multiple winning mechanics; instant score calculation, real-time leaderboard ranking, and automated prize allocation. CasinoSecret features some of the best game providers in the industry, such as Extra Chilli by Big Time Gaming, Playn’GO and now GrooveGaming.

Parent ALEA was voted Innovator of the Year last year, and in February this year SlotMillion was honoured as Best Slots Operator at the IGA Awards celebrated in the city of London. This marked two consecutive wins for SlotsMillion. AleaPlay the game aggregator offering provides over 3000 games to the market in a single integration. In addition to an extended list of games, AleaPlay offers a range of services to casinos and a user-friendly back office.

GrooveGaming is attracting a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. GrooveGaming has now followed up on this by confirming new partnerships with other portfolio providers, as well as distribution deals for third-party games.

Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

ALEA.com co-founder Alexandre Tomic said, “GrooveGaming is a popular choice with our players across many countries. As a multi-award winning creator of innovative gaming experiences ALEA know what GrooveGaming’s platform is packed with which is why we decided to deepen our relationship further. We really want to provide the best possible experience for our players, so we’re very much focused on innovation and expansion with solid companies like GrooveGaming.”

Yahale Meltzer, Chief Operating Officer at GrooveGaming said: “I’m delighted to be partnering with CasinoSecret, one of the hot new brands in Europe. We now have an extremely strong partner in ALEA who will benefit from our high-quality slots and live content for CasinoSecret. Given the increased scale of both businesses now operating in many jurisdictions, it made sense for us to update our partnership into something more wide-ranging.”

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GLI Appoints Alberto Ruiz-Ocaña as New Business Development Manager for EMEA

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Gaming Laboratories International (GLI) has appointed Alberto Ruiz-Ocaña as new Business Development Manager for EMEA.

Ruiz-Ocaña has more than 10 years of experience in licensing, compliance, and helping businesses develop and implement successful business strategies. His skills will help enable growth in European and LATAM markets. As Business Development Manager for EMEA, he will be focused on developing opportunities for GLI with new clients across all sectors of the industry including, online, land-based and VLT Lottery.

“Alberto is a great addition to the growing GLI EMEA team, and his experience and contacts, particularly in online gaming, will provide GLI with new opportunities in a rapidly expanding market. His language skills will be beneficial to many of our European clients, which will help us build even more contacts and clients in the EMEA markets,” James Illingworth, Vice President Sales for GLI EMEA, said.

“I am really excited to be joining an industry-leading and respected global company. The EMEA team has already made me feel very welcome, and I look forward to helping them and GLI go from strength to strength,” Alberto said.

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Betixon Secures Approval to Launch its Games in Dutch iGaming Market

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Online casino content developer Betixon has secured approval to launch its games in the recently regulated Dutch iGaming market.

Certified by national regulator Kansspelautoriteit (KSA), Betixon will now be able to provide titles such as Boots of Luck, Wild Wolf, Book of Sheba, Vampire Call, Age of Halvar and Reign of Zeus to licensed operators in the Netherlands.

Betixon said it has already lined up a number of strategic partners in the country and will begin to roll out its content shortly. Talks are ongoing to go live with other operators active in the market.

The developer is also certified to offer games in Great Britain, Lithuania, Estonia, Italy, Colombia and Romania.

Lior Cohen, chief executive officer at Betixon, said: “The Netherlands is one of the most important markets in Europe and we believe that it will grow at a rapid rate in the coming months and years now that a proper regulatory framework is in place.

“Our slots have been designed to deliver an exceptional player experience on mobile and each game is packed with eye-catching graphics and animations that we combine with smart math and mechanics to ensure players are entertained with every spin.

“We will be going live with our first operators shortly and looking forward to partnering with more as we establish Betixon as a leading content provider in the Dutch market.”

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New Study: Ten EU Member States Strengthened Consumer Protection Rules for Online Gambling Since 2018, But Significant Fragmentation and Gaps Remain

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A new study has found 10 EU Member States have made progress in strengthening their consumer protection rules for online gambling since 2018, although significant fragmentation and gaps in how these rules are implemented still remain.

The study, published by the City, University of London (CUL), reviewed specific aspects of the consumer protection rules in EU Member States, including know your customer requirements, the protection of minors, safer gambling and treatment support, and assessed whether these rules are becoming similar or not.

The CUL study concludes that while most Member States have adopted similar approaches towards consumer protection, there are significant differences in how national rules are designed or implemented and in some Member States specific consumer protection rules for online gambling are missing. For example, the study found that while 16 Member States have established a national self-exclusion register for online gambling, how gamblers are added to these registers and the duration of their self-exclusion varies significantly, and not all these Member States have rules which prohibit gambling advertising being sent to those who are self-excluded.

The study is an update to a previous study which was published by CUL in 2018. Both studies were commissioned by the European Gaming and Betting Association (EGBA) for the purpose of contributing to research knowledge about the safer gambling regulations which exist in the EU and raising awareness about the level of consumer protection offered to EU citizens in respect to online gambling.

Maarten Haijer, Secretary General of EGBA, said: “We welcome the progress made in strengthening the consumer protection rules in EU member states. In several areas, regulatory principles are converging, but there is increasing fragmentation in how the rules are implemented and this creates a complicated compliance and enforcement map for Europe’s gambling regulators and operators, while evidently also not benefiting the consumer. A more standardised regulatory framework would surely benefit all. While regulations and enforcement are extremely important, the study also highlights that more could be done to strengthen prevention measures and ensure that those who are affected by harm are signposted to relevant helplines and treatment centres.”

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