Industry News
GrooveGaming extends ALEA relationship with CasinoSecret content deal
GrooveGaming has deepened their involvement with ALEA by signing up CasinoSecret, sister casino to international brands SlotsMillion and AleaPlay, which currently serves a number of international markets including Germany, Japan, Austria and Iceland. With over 2500 games on their way to CasinoSecret’s portfolio the brand is gaining a significant boost in this new tie-up with GrooveGaming.
CasinoSecret has made significant inroads into the market since launching late last year and this rapid growth is underpinned by a stable of brand performers that have become the darlings of the global casino business. With unique features such as Welcome Cashback, Instant Cashback, no wagering requirements and top games from the leading providers, CasinoSecret has quickly carved a niche as a solid franchise.
CasinoSecret is driven by unique and very appealing features. The Welcome Cashback is an insurance on a player’s first deposit. The Welcome Cashback is available to all new CasinoSecret customers and will be automatically activated on their first deposit. The second deposit will activate the Instant Cashback that lets players receive an automated and partial refund on every losing spin.
CasinoSecret offers a wide range of tournaments popular with players incorporating multiple winning mechanics; instant score calculation, real-time leaderboard ranking, and automated prize allocation. CasinoSecret features some of the best game providers in the industry, such as Extra Chilli by Big Time Gaming, Playn’GO and now GrooveGaming.
Parent ALEA was voted Innovator of the Year last year, and in February this year SlotMillion was honoured as Best Slots Operator at the IGA Awards celebrated in the city of London. This marked two consecutive wins for SlotsMillion. AleaPlay the game aggregator offering provides over 3000 games to the market in a single integration. In addition to an extended list of games, AleaPlay offers a range of services to casinos and a user-friendly back office.
GrooveGaming is attracting a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.
GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. GrooveGaming has now followed up on this by confirming new partnerships with other portfolio providers, as well as distribution deals for third-party games.
Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.
ALEA.com co-founder Alexandre Tomic said, “GrooveGaming is a popular choice with our players across many countries. As a multi-award winning creator of innovative gaming experiences ALEA know what GrooveGaming’s platform is packed with which is why we decided to deepen our relationship further. We really want to provide the best possible experience for our players, so we’re very much focused on innovation and expansion with solid companies like GrooveGaming.”
Yahale Meltzer, Chief Operating Officer at GrooveGaming said: “I’m delighted to be partnering with CasinoSecret, one of the hot new brands in Europe. We now have an extremely strong partner in ALEA who will benefit from our high-quality slots and live content for CasinoSecret. Given the increased scale of both businesses now operating in many jurisdictions, it made sense for us to update our partnership into something more wide-ranging.”
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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