Industry News
GrooveGaming extends ALEA relationship with CasinoSecret content deal
GrooveGaming has deepened their involvement with ALEA by signing up CasinoSecret, sister casino to international brands SlotsMillion and AleaPlay, which currently serves a number of international markets including Germany, Japan, Austria and Iceland. With over 2500 games on their way to CasinoSecret’s portfolio the brand is gaining a significant boost in this new tie-up with GrooveGaming.
CasinoSecret has made significant inroads into the market since launching late last year and this rapid growth is underpinned by a stable of brand performers that have become the darlings of the global casino business. With unique features such as Welcome Cashback, Instant Cashback, no wagering requirements and top games from the leading providers, CasinoSecret has quickly carved a niche as a solid franchise.
CasinoSecret is driven by unique and very appealing features. The Welcome Cashback is an insurance on a player’s first deposit. The Welcome Cashback is available to all new CasinoSecret customers and will be automatically activated on their first deposit. The second deposit will activate the Instant Cashback that lets players receive an automated and partial refund on every losing spin.
CasinoSecret offers a wide range of tournaments popular with players incorporating multiple winning mechanics; instant score calculation, real-time leaderboard ranking, and automated prize allocation. CasinoSecret features some of the best game providers in the industry, such as Extra Chilli by Big Time Gaming, PlaynâGO and now GrooveGaming.
Parent ALEA was voted Innovator of the Year last year, and in February this year SlotMillion was honoured as Best Slots Operator at the IGA Awards celebrated in the city of London. This marked two consecutive wins for SlotsMillion. AleaPlay the game aggregator offering provides over 3000 games to the market in a single integration. In addition to an extended list of games, AleaPlay offers a range of services to casinos and a user-friendly back office.
GrooveGaming is attracting a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.
GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. GrooveGaming has now followed up on this by confirming new partnerships with other portfolio providers, as well as distribution deals for third-party games.
Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.
ALEA.com co-founder Alexandre Tomic said, “GrooveGaming is a popular choice with our players across many countries. As a multi-award winning creator of innovative gaming experiences ALEA know what GrooveGaming’s platform is packed with which is why we decided to deepen our relationship further. We really want to provide the best possible experience for our players, so weâre very much focused on innovation and expansion with solid companies like GrooveGaming.â
Yahale Meltzer, Chief Operating Officer at GrooveGaming said: âIâm delighted to be partnering with CasinoSecret, one of the hot new brands in Europe. We now have an extremely strong partner in ALEA who will benefit from our high-quality slots and live content for CasinoSecret. Given the increased scale of both businesses now operating in many jurisdictions, it made sense for us to update our partnership into something more wide-ranging.â
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRVâs Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like âfree moneyâ, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointerâs findings.
Pointerâs research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as âfast moneyâ and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britainâs high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was ÂŁ1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to ÂŁ453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to ÂŁ680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from ÂŁ4.20 to ÂŁ4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to ÂŁ533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the groupâs sales, marketing and account management functions, ensuring a cohesive strategy that supports Xaceâs ambitious expansion plans.
âI am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. Iâm looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,â said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: âPetraâs extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xaceâs market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.â
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