SportCaller bags a big double at the EGR B2B Awards 2019

Free-to-play specialist caps breakthrough year with a pair of prestigious prizes at the Tower of London

SportCaller, the free-to-play (FTP) sports-game specialist, has scooped two awards – for Best Acquisition & Retention Partner and Sports Betting Software Innovation of the Year – at the prestigious EGR B2B Awards 2019.

The EGR B2B Awards recognises outstanding achievement across the igaming industry. The winners were announced on Tuesday 25^th June at a gala ceremony held at the historic Tower of London.

The judging panel for the industry’s flagship awards, featuring key industry stakeholders, was uniquely impressed by SportCaller’s best-in-breed SCore platform, high-performing games and all-round flair for technological innovation.

This brace of awards follows a particularly productive year for SportCaller, which has seen it expand its global footprint and break out into emerging markets. To which end, SportCaller now offers over 30 FTP games across more than 20 countries in Europe, Asia, Africa, Latin America, Australia and the USA. Having recently announced a landmark long-term deal with Kindred, SportCaller also counts Paddy Power Betfair, William Hill, GVC, FanDuel, and the Stars Group as existing longstanding clients.

SportCaller MD Cillian Barry said: “It was a great night for our company. They say success has many fathers but SportCaller’s rise is categorically a collective effort, with our talented team pulling together many different threads to drive business in a challenging and changing market for a wide variety of partners.

“Deep collaboration with all of our clients, in order to identify specific goals and objectives, forms a key cog in our unique game-delivery process. Nowhere has this been more visible than in the lead we took from Stephen McMeel and the innovation team at Paddy Power for the delivery of Beat The Drop. Winning the award for Sports Betting Software Innovation is due reward for their vision in conceptualising a truly new and unique sports betting product.

“Peer-approved awards like these validate all our hard work in taking sports betting to the next level through the innovation and engagement levels of our clients’ suite of games, not to mention our team’s commitment to helping our partners realise their ambitions through reliable cutting-edge tech. It’s a fantastic endorsement of our platform, and the next 12 months will see that commitment extend to assembling an even broader range of clients, games and possibilities!”

Having pioneered the model of a free-to-play jackpot in 2014, SportCaller has expanded its worldwide reach in 2019, branching into 22 countries as diverse as Spain, France, Italy, Greece and the U.S., alongside a number of countries in Asia and Africa, with its easy-to-integrate product portfolio.