Industry News
Bacta announce Joint Venture as National Council endorse development budget to bring cashless app to market before year end
Last week’s meeting of bacta’s National Council provided the green light for the association to enter into a joint venture partnership which will see it bring to market a cashless app for use on both analogue and digital equipment without the need for them to be connected to a network. The majority vote, which will see bacta secure a 51 percent controlling interest alongside developers and payments industry leaders, Polar Moment, followed the backing secured from all of bacta‘s four divisions. The National Council endorsement will see bacta make an investment totalling £150,000 with the app timetabled for autumn testing, followed by a December go live date and an official launch at EAG in January.
Explaining the background to National Council’s endorsement, bacta President, James Miller, said: “This is a great initiative for bacta members and I would say for the industry at large. The process started two years ago when we were charged by the membership, specifically Division 2 operators to the pub and club market, to explore a potential solution to help address the incredible rise in the volume of contactless payments at the expense of cash. The requirements they set out were to develop a system that was robust, independent of other interests and which was commercially viable. It was clear that bacta members wanted a solution that sat within bacta and which also included a commercial business plan, which is what we have delivered.”
Vice president, Greg Wood, led the Cashless Committee which undertook the long and extended programme of identifying a suitable developer. “We examined a whole series of options before arriving at Polar Moment, a company that I would describe as industry leaders and who supply EPOS systems to brands including Marks & Spencer and Shell,” he explained. “The system comprises an app which uses Near Field Communication (NFC) to transfer money from the players’ digital wallet and on to the machine: thereafter winnings go straight back onto the phone. The payment system architecture is highly sophisticated and robust, it features incredibly secure end-to-end encryption and the process also enables the inclusion of important social responsibility messaging. We have worked long and hard with the team at Polar Moment and I believe that we have secured the best technology as well as the best deal for the bacta membership.”
James Miller is confident the JV represents an effective way forward for the association. He stated: “Thanks to Greg Wood and other members of his committee, we have negotiated a great deal on terms that are highly competitive and which secure the interests of the membership in both gaming and amusements for the long-term. In the short period since sign-off we have received a great level of genuine interest in the product. I am also very aware of the wide opportunities that exist outside of our particular industry for this type of solution and how we can use this technology commercially in the best interest of bacta members.”
Industry News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.
Among the number of benefits, Endorphina’s Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.
Industry News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.
“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”
She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
Industry News
Jelly Entertainment enters a new chapter with the appointment of Steven Matsell as CEO
Jelly completes C-level reshuffle
Jelly Entertainment, the iGaming B2B supplier, has appointed Steven Matsell as CEO. With over 20 years in the industry, Matsell brings deep experience, having held leadership roles as Director for GTS Plc and CEO for Leander Games, acquired by RAW in 2022.
To support the company’s continued sales success and growth, David Newstead will transition to the role of Chief Business Development Officer. In this new capacity, Newstead will focus on expanding Jelly’s market presence and driving the development of the company’s sales funnel. Matsell succeeds Newstead as CEO of Jelly, a position Newstead has held since 2020.
Newstead stated that Jelly is at “an important juncture” and praised Steven’s appointment, saying, “Steven has a great working rapport with me, aligns perfectly with the culture and character we’ve built, and has been with us from the beginning, playing a key role in driving our success. I couldn’t think of anyone better to lead us into our next growth phase.”
Reflecting on his time as CEO, Newstead shared, “It’s been an honour to watch Jelly grow into a globally recognized B2B supplier. Now feels like the right time to step aside, and I’m confident the company is in great hands with Steven.”
This move is part of a broader leadership restructuring at Jelly, with Silvio Insigne joining as CFO in June and Kim Eaglestone and Salvador Lima recently appointed as COO and CCO, respectively.
In his first remarks as CEO, Matsell expressed enthusiasm: “Stepping into this role excites me, and I’m inspired by the talented team around me. My goal is to build on the strong foundation David established, accelerating growth and new market expansion while upholding our commitment to service, relationships, and values.”
Thanking Newstead, Matsell added, “David has been key in building Jelly into what it is today. His determination and resilience have driven much of our success, and his move to Chief Business Development Officer will allow him to focus on his true strength – developing new business opportunities and nurturing international partnerships.”
With new developments underway, Jelly’s leadership is setting the stage for continued growth into 2025 and beyond.
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