Industry News
Lottoland hits 10 million customers worldwide!
Online lotto operator celebrates its sixth birthday and hits the 10 million customer milestone
World leading online lotto provider Lottoland now has over 10 million customers worldwide, having increased its customer base by 67% in less than two years.
Launched in 2013, Lottoland disrupted the lottery market by offering consumers the chance to win huge jackpots instantly. The company is now active in 15 markets, has over 350 employees and in 2019, it was ranked as the #1 lotto company in Europe and #2 ranked fastest growing gaming company.*
It is the first and only company in the gaming sector to have established its own insurance model and company – holding itself up to the highest standard with regards to industry best practice and transparency. This model has meant that Lottoland has been able to continuously disrupt the market with new products and offer record breaking jackpots continuously. Its “Random and insured Number Generator” (RiNG™) enables the company to insure against large payouts and fulfil jackpot wins instantly.
In 2017, it launched its own global lottery, WorldMillions, which was the world’s first global lottery, offering a twice-weekly jackpot. Then in 2018, it launched a range of instant lotto “GO!” jackpots , which offers customers a chance to win jackpots up to £160m every hour, 24 hours a day and 365 days a year.
As a result, Lottoland has its seen customers win huge jackpots and to date. In June 2018, it paid out €90 million to one lucky winner in Germany. This win was subsequently confirmed by the Guinness World Records as the largest online gambling payout.
Aside from its gaming products, Lottoland also launched its PARENT campaign in 2018. PARENT aims to help mitigate the risks posed by online gaming trends among young people today. The initiative supports parents, educators and youth representatives across the board to educate and empower young people to stay safe online.
Commenting on the milestone, Lottoland CEO Nigel Birrell, said, “We’re so excited that 10 million customers are now using Lottoland. No matter what type of business you’re in, to reach over 10 million customers is a significant achievement – and we could not be more proud.
“As well as disrupting the market, we have been able to pay out huge sums to our jackpot winners and that’s an amazing thing to be able to do. We have lots of plans to keep innovating in this market and we hope to achieve a few more world records and business milestones in the future.
“Lottoland is an exciting business to be working in and we believe we have something new and innovative to offer our customers – and with 10 million already through the door, we think our customers must agree too.”
*According to Financial Times ranking (Apr-18)
Industry News
MiFinity to Showcase Innovative iFrame at SiGMA 2024
MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.
Paul Kavanagh, CEO of MiFinity, commented: “SiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.”
MiFinity’s Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinity’s innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank — a powerful tool that enables operators to send payouts directly to players’ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.
The MiFinity Affiliates team will also be available to explain the benefits of MiFinity’s affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.
Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the company’s solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.
Book a meeting here > outlook.office365.com/book/[email protected]/
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
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