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9stacks Becomes the First Indian Poker Company to Win the EGR Award

George Miller

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9stacks Becomes the First Indian Poker Company to Win the EGR Award
Sudhir Kamath, CEO 9stacks receiving the EGR Award.
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India’s fastest growing online platform, 9stacks, becomes the first Indian Poker company to win the prestigious eGaming Review (EGR) award in London for the best poker marketing campaign of the year. This is no small feat since 9stacks’ poker marketing campaign was recognized globally and was declared the best in the world. The other nominees in the category were the two global heavyweights: The Stars Group (Pokerstars) and The Kindred Group (Unibet).

The EGR award, handed out at the Marketing & Innovation Awards 2019, is probably the most prestigious marketing award handed out to companies in the online gaming industry globally. The campaigns which contributed most to 9stacks bagging the award were the poker rap song “Hustle Hai” and “Pokerface with Gopal Datt” web series which focused on reaching out to millennials (9stacks’ target audience) through new age digital platforms. According to the judges, “Hustle Hai rap song earns points alone but the numbers speak for themselves: revenue per month 217% and wagered amount 257%.”

The selection criteria included the commercial success of the campaign, originality, and creativity, direct results of marketing campaigns in terms of the acquisition, revenue, and demonstration of achieving core objectives and enhancing brand values.

This year 9stacks will continue to disrupt the Indian poker industry with its new marketing campaigns, targeting a very wide audience, especially those who haven’t played poker online.

 

About 9stacks:

9stacks is India’s fastest growing online poker platform which provides a fun gaming experience with its easy-to-use interface, fastest withdrawals, attractive promotions and leaderboard prizes.

Asia

Asia Pioneer Entertainment Terminates Two Lease Agreements

Niji Narayan

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Asia Pioneer Entertainment Terminates Two Lease Agreements
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Asia Pioneer Entertainment (APE), the Macau-based slot machine agent, has terminated two finance lease agreements for the leasing of electronic gaming equipment (EGE). The agreements were terminated after Siam Star Leisure and GLIMEX failed to pay lease rental of around HK$17 million and HK$9 million, respectively.

APE said the group is now expected to write off the HK$26 million finance lease receivables from its 1H20 accounts and has demanded the return of the leased equipment.

Under the terms of the lease agreements, both signed in December 2018, APE has the right to terminate “without the need for any notice or demand” if the lessees fail to make any payment for equipment rental by the due date.

“The Company intends to identify new lessees for the EGE in Macau or other Southeast Asian countries,” APE said.

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Asia

Singapore Casinos to Remain Closed Beyond June 1

Niji Narayan

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Singapore Casinos to Remain Closed Beyond June 1
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The gaming venues of Singapore’s Resorts World Sentosa and Marina Bay Sands are to remain shut beyond June 1, the Casino Regulatory Authority (CRA) of Singapore confirmed.

Singapore will see three-quarters of its economy resume normal operations when measures to fight the Covid-19 pandemic are eased from June 2, the government said last week.

“The Ministry of Trade and Industry announced on 19 May the list of businesses which are allowed to resume operations from 2 June 2020 onwards. Casinos are not included within the list,” CRA said.

“The government will further monitor and assess developments in the Covid-19 situation to determine the appropriate timelines for the gradual resumption of more businesses and activities, including the casinos,” it added.

“With the phased approach, we are ready to help our workers go back to work and allow businesses to resume in a safe way,” the government said.

Marina Bay Sands said on its official website that the property “remains closed in support of the Singapore government’s ongoing efforts to combat the Covid-19 situation.”

“We are working closely with the authorities on our reopening schedule, in line with Singapore’s gradual resumption of business activities in phases,” it added.

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Asia

Adriano Ho to Take Over as Director of DICJ Next Month

Niji Narayan

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Adriano Ho to Take Over as Director of DICJ Next Month
Photo Source: ghi888.com
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Lei Wai Nong, the Secretary for Economy and Finance, has confirmed that Adriano Ho will take over as the Director of Macau’s Gaming of Inspection and Coordination Bureau (DICJ) on June 10, replacing Paulo Martins Chan.

Chan will step down on June 9 with Ho to be formally appointed the following day.

Lei said that progress on amendments to Macau’s gaming law, which is set to form the legislative basis for the retendering of gaming concessions, will not be affected by the change of director.

“The authority of making decisions about the gaming law are in the hands of the Chief Executive and the five Secretaries. The DICJ’s job is mostly to execute our decisions and policies,” he said.

Ho is currently a key advisor to the Secretary for Security, Wong Sio Chak, having previously headed the Police Criminal Investigation Department and the Gaming-related and Economic Crimes Investigation Department.

Discussing the appointment with media, Lei expressed his belief that Ho has enough experience in the field of gaming to perform his new role but denied his appointment was intended to strengthen regulations on gaming operators.

“Regulating the gaming industry is a persistent work for the government, it is not future tense. No matter who is the DICJ director, we’ll continue with our regulation as usual to ensure healthy development of the gaming industry,” Lei said.

The Secretary also emphasised that Chan’s departure is a “normal personnel change,” revealing Chan had offered his resignation last year but had been retained for another six months to aid transition – even though his tenure had been extended by a full 12-months until 1 December 2020.

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