EveryMatrix signs with beBettor to improve gambling affordability checks

Following the UKGC suspension of the EveryMatrix B2C license for sports and casino in the UK, EveryMatrix has today partnered up with compliance start-up beBettor. This newly inked agreement is part of the continued efforts to radically improve operational compliance of EveryMatrix in the UK and bring about a lifting of the suspension placed by UKGC.

beBettor is a unique technology company offering a highly-innovative affordability API to help solve problem gambling. The company not only checks player affordability based on information provided by players and their actions on a single website but can also cross-reference player actions on other sites that are connected to their network.

beBettor offers a market-driven solution for taking a holistic view at player spending, specially tailored for the UK market.

Ebbe Groes, EveryMatrix CEO, said: “We’re excited to work with beBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players. Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”

Harry Cott, beBettor CEO, commented: “Affordability and operators’ social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way.

“Given the average online gambler in the UK now has 4 accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term. That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.

“We’re very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling.”