FSB upgrades Goldchip with top-tier transition

Award-winning platform provider elevates progressive private bookmaker into digital realm

Award-winning platform provider FSB has announced its recent roll-out of a digital sportsbook and online casino for Goldchip, private bookmaker to some of the biggest names in sport and finance.

FSB has integrated its flexible sports-betting solutions with Goldchip’s existing technology, elevating its tailored betting service and user experience for all high-staking clients. The Leeds-based operator, founded on elite traditional values and servicing the industry’s most exclusive membership, now has the turnkey tools to match up with its clientele’s tall expectations across all channels.

Running off FSB’s unique pricing models, Goldchip customers can enjoy the most sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in perfect time for the Rugby World Cup in Japan, while the ongoing Premier League football and NFL seasons gather momentum on either side of the Atlantic.

FSB’s proprietary gaming platform also includes over 3000 casino games, virtual sports and lottery solutions from the industry’s leading suppliers and is delivered as a fully-managed service, together with powerful CMS and CRM tools to deliver the best possible customer experience.

Goldchip Operations Manager Rob Stephenson said: “FSB’s pioneering platform aligns perfectly with our dedication to major sports and traditional betting markets. We handle millions of pounds worth of bets every month and have become the private member’s bookmaker of choice. Our business is built on a foundation of peerless customer service. Now we have the tools to set ourselves apart in the digital domain, too.

“Our VIP service is premised on entertainment and that old-school thrill of pitting your wits against our traders. FSB’s elastic platform now ensures that our specially tailored services effectively cater to whichever betting preferences or channel our members prioritise.”

David McDowell, CEO at FSB, added: “We’re delighted to announce yet another bespoke and progressive partnership, with one of the emerging forces of the UK’s high-end scene. FSB’s tailored approach sets us apart with a uniquely modular, flexible raft of solutions which are easy to partition according to client preference, and light to deploy.

“We look forward to evolving our managed solution with Goldchip over the coming year, enabling them to refine their digital offering, without ever sacrificing the customer-first approach that has made them so successful in the rarefied air of VIP bookmaking.”

FSB will defend its Sportsbook Supplier of the Year title at December’s prestigious SBC Awards 2019.