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Online gambling revenue benchmark analyses Q2/2019

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Online gambling revenue benchmark analyses Q2/2019
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Better Collective leads revenue growth in Q2/2019

The Online Gambling Quarterly regularly provides various in-depth analyses of key financial figures of iGaming companies. In this article the analysts share some revenue growth benchmarks of the recent quarter. In Q2/2019 Better Collective led revenue YoY-growth (compared to the previous year) with an increase of +64% (YoY); the average YoY-growth in the quarter of all online gambling companies analysed was +5%. Regarding the QoQ-growth (compared to the previous quarter Q1/2019) best practice growth was achieved by the Churchill Downs (+51%), PPB/Flutter (+18%), and Zeal/Tipp24 (+12%)

Every quarter the researchers of the Online Gambling Quarterly have a look at the revenue figures of various iGaming companies ranging from operators and IT/service providers to affiliate companies and even cumulated figures of entire markets (e.g., France, Denmark, …). In most cases the figures used are net revenues; however, in a few cases net revenues were not reported, and therefore the analysts took gross revenues or turnover instead.

Total revenue growth analyses (YoY) – for more data click here

The Online Gambling Quarterly analyses the total revenue figure across all segments and the revenue development for each vertical. For the Q2/2019 development of the total revenue the researchers provide following insights:

• On average, total revenues (all verticals, …) grew in Q2/2019 by +5% (YoY)

• Best practice growth (YoY) was achieved by Better Collective with +64%.Better Collective is a leading affiliate in the online gambling market. The Q2/2019 revenue grew by 64% to EUR 15.8 million (Q2/2018 = EUR 9.6 million) – organic revenue growth was 18%. The growth was supported by a strong increase of new customers in recent quarters, where the main driver is the increase in underlying sports betting volume. Q2/2019 EBIT before special items increased by 64% to EUR 5.5 million (Q2/2018: 3.4 million). In H1/2019, revenue grew by 79% to EUR 30.7 million – organic revenue growth was 28%.

• Lowest/negative growth – At the bottom of the ranking we find Nektan, Global Gaming, and Ahaworld. (see full ranking here).

Total revenue growth analyses (QoQ) – for more data click here

In many cases the YoY growth rates are exceptionally high due to acquisitions made in a previous quarter – an effect that carries through for consecutive quarters after the acquisition. Therefore, several leading companies in the YoY growth benchmarking have those top positions more or less due to acquisitions made within the 12 months before the analysis. The researchers at Online Gambling Quarterly have therefore decided to also analyse quarter-on-quarter growth (QoQ) benchmarks as well. Those growth rates might be impacted by seasonal effects (e.g., football season vs. no football season) and other changes, but these figures can provide a quick, current overview of the most recent growth dynamics while excluding effects of acquisitions in previous quarters.

• Average growth – On average, revenues changed in Q2/2019 (compared to the previous quarter Q1/2019 – QoQ) by +1%.
• Best practice growth (QoQ) – Best practice growth (QoQ) were achieved by Churchill Downs (+51%), PB/Flutter (+18%), and Zeal/Tipp24 (+12%)

Betting revenue growth analyses (YoY)

The Online Gambling Quarterly also analysed the development of the betting revenues (mostly net revenues) in the recent quarter with the following insights:

• Average growth – On average, betting revenues grew in Q2/2019 (compared to a year earlier) by +8% (YoY).

• Top growth rate – Best practice growth was achieved by Stars Group with +182% (YoY) – excluded in average figure.

• Lowest/negative growth – At the bottom of the ranking we find Bet-at-home (see full ranking here).

For more financial analyses (e.g., casino revenue growth, …) have a look at the full report here.

About MECN / Online Gambling Quarterly

MECN is a network of experts on issues concerning the media and entertainment industry. Together they provide in-depth knowledge, analysis, and advice to global clients. The Online Gambling Quarterly is a new kind of report for the online gambling industry. It focuses on data analyses, benchmark figures, “hard” numbers, …

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Industry News

Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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