888 Holdings plc (LSE: 888), one of the world’s leading betting and gaming companies with internationally renowned brands including 888, William Hill, Mr Green and SI Sportsbook, is pleased to announce the launch of Mr Green, its award-winning online gaming brand, in Germany.

Germany is one of 888’s strategic growth markets and the group sees an opportunity to grow rapidly and build a strong market position with its customer-focused, best-in-class products and brands. In early-2023 the group was delighted to be granted its official gaming license in Germany and has moved quickly to launch its products on a locally regulated basis.

The launch of Mr Green in Germany represents the first time that the Mr Green brand is available on the 888 proprietary technology platform. The launch delivers product and content leadership through the group’s in-house technology combined with the strong existing brand awareness of Mr Green in Germany to create a unique, differentiated and feature-rich product for players in the market.

“Mr Green will be the group’s spearhead brand in the German market alongside our 888 brands,” the 888 and William Hill Vice-President Head of Poker and Rest of World Managing Director, Amit Berkovich, said. “Its launch is a great example of what focus, collaboration and dedication can deliver. We’ve been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time.

“We are excited to introduce thousands more players in the market to our enhanced offer and look forward to bringing other Mr Green markets onto our single technology platform in the coming months.”

CT Interactive continues to increase its market share in the Czech Republic. The company was granted with a certificate for a package of 10 more games and the Hot Luck Jackpot.

“We are very excited about our next step in the Czech market which we value very much. We see a lot of potential in this market and this is why we are going to provide to all of the local operators we work with more of our exciting content,” Milena Tsankarska, Business Development EMEA at CT Interactive, said.

The list of certified games consists of the most popular names such as Bavarian Forest, Big Joker, Brilliants on Fire, Dark Woods, Fortune Pig, Fruity Hot, Hot 7 ‘s X2, Mystic Moon, Pick the Pig and The Power of Ankh. The portfolio for the Czech market contains also Hot Luck Jackpot.

“The certified content contains some of our best-selling games and it is ready for launch with the operators,” Ivan Zoumpalov, Business Development Manager at CT Interactive for the Czech Republic market, said.

Endorphina has partnered with ForbesCasino.cz to bring its portfolio of certified games to Czech players.

Zdenek Llosa, partnership manager at Endorphina, stated that kicking off the year by entering new markets is always a treat and its games have just landed in the Czech Republic.

“We are delighted to have agreed on a promising partnership with the well-established forbescasino.cz. Our full portfolio of certified games for the Czech Republic includes top performers like Lucky Streak 3 and 2022 Hit Slot, which will be available for Czech players to enjoy and experience a new wave of quality and entertaining games. We are looking forward to seeing how our games will be received in the market,” he said.

“The entry of the brand (global game manufacturer Endorphina through our online casino is a great event for all online gaming lovers. Every visitor to our platform will greatly benefit from the cooperation between the two companies,” Petr Zemba, VIP manager of ForbesCasino.cz, said.

“We want to present all the games one by one in an online stream with commentary. We will also bring reviews, and there will be a competition or tournament. We have high expectations, and we believe that the whole market will like the games,” he added.