Gambling in the USA
New Jersey sportsbooks, online casinos turn September into a month of milestones
The first month of the NFL season propelled New Jersey’s online and retail sportsbooks to a record handle and win in September and past $4 billion in bets since the industry launched in June 2018, according to PlayNJ.com analysts.
“New Jersey more than doubled its handle from September 2018, which is staggering growth,” said Dusin Gouker, lead analyst at PlayNJ.com. “After such an impressive debut, the question now becomes how much room is there to grow? The upward trajectory will continue, it is just a matter of how steep the growth will be.”
In September, bettors made $445.6 million in wagers through New Jersey sportsbooks, a 142% jump from $183.9 million in September 2018, according to official reporting released Tuesday. Those bets yielded a record $37.9 million in revenue, up 59% from $23.9 million in September 2018 and breaking the record $31.7 million set in March. September’s revenue injected $4.5 million into state coffers.
New Jersey reached a number of milestones in September, including:
- $4.2 billion in lifetime handle
- $284.8 million in lifetime sports betting revenue
- $33.5 million in tax revenue collected
In addition, September’s handle bested New Jersey’s previous record of $385.3 million set in January. But as good as September was for New Jersey, its handle is still likely to be shy of Nevada’s, which generated $571 million in September 2018. If so, it will break a string of two consecutive months that New Jersey posted the country’s largest handle.
“Football betting is massive in Nevada, so it won’t be shocking if New Jersey doesn’t overtake the Silver State in September,” Gouker said. “But what September did show us it that football betting is still an overwhelmingly powerful force in New Jersey, and that will help it keep pace.”
$374.3 million in bets were made online in September, accounting for 84% of New Jersey’s handle. That is down from 85% in August.
FanDuel Sportsbook/PointsBet remains the online market leader, gaining $13.3 million in gross revenue, up from $9.3 million in August. Still driven primarily by DraftKings in September, Resorts license generated $10.7 million, up from $6.7 million in August. But Resorts, which after the launch of Fox Bet on Sept. 13, is now anchored by two of the most recognizable brand names in sports betting. The online market leaders were followed by:
- Monmouth/William Hill/Sugarhouse ($2.4 million, up from $1.4 million in August)
- Ocean Casino/William Hill ($1.3 million, up from $915,129)
- BetMGM/Borgata ($721,801, up from $261,312)
- Caesars Sportsbook/888sport ($486,668, up from $340,832)
- Golden Nugget/BetAmerica ($336,740, up from $181,427)
- Hard Rock/Bet365/Unibet ($178,255, up from $106,487)
- Tropicana/William Hill ($29,783, down from $39,638)
Earlier this month, FanDuel owner Flutter Entertainment PLC agreed to buy Stars Group Inc., which operates Fox Bet as a joint venture with Fox Sports. Though the brands will likely remain separate, the merger will create a behemoth in online sports betting.
“The launch of Fox Bet adds another instantly recognizable brand name to New Jersey, and it could eventually challenge the DraftKings and FanDuel brands,” Gouker said. “In the end, though, the merger puts the company that owns both FanDuel and Fox Bet in position to be the big winner.”
FanDuel Sportsbook at The Meadowlands posted $3.6 million in September gross revenue, up from $2.6 million in August, to lead retail sportsbooks. FanDuel was followed in gross revenue by:
- Ocean Casino ($1.8 million, up from $353,832 in August)
- Monmouth Park ($996,844, up from $697,075)
- Borgata ($756,416, up from $669,669)
- Resorts AC ($340,117, down from $527,158)
- Bally’s AC ($241,703, down from $278,169)
- Hard Rock AC ($231,150, up from $182,995)
- Tropicana Casino ($170,792, down from $284,335)
- Golden Nugget ($150,698, down from $263,030)
- Harrah’s AC ($118,102, down from $155,715)
Online casinos surpass $300 million in annual revenue for the first time
Another record month in September pushed New Jersey’s online casino and poker industry past the $300 million annual revenue mark for the first time. In September, online casino games and poker generated $41.14 million, up 59% from $25.8 million in September 2018, and edging the $41.1 million gained in August.
The industry has now generated $339 million through the first nine months of the year, easily outpacing the $298.7 million full-year record set in 2018.
With three months to go before the end of the year, online casino games and poker are on pace to surpass $450 million in annual revenue, which would be a 50% gain over 2018.
“The emergence of sports betting over the last year has lifted online casinos more than most would have guessed,” said Eric Ramsey, online gambling analyst for PlayNJ.com. “New Jersey online sportsbooks and online casinos have been aggressive in cross-marketing to sports bettors and casino gamblers, which has benefited the bottom line of both.”
Some other important online casino and poker data from the September report:
- Online casinos generated $6.2 million in tax revenue in September and has now injected $237.3 million into government coffers since launch in November 2013.
- The Golden Nugget generated $15.6 million in September, up from $15 million in August, to easily pace the market. Resorts Digital was second with $8.9 million, up from $7.5 million in August.
- The industry generated $1.4 million per day during the 30 days of September, up from $858,415 per day in September 2018.
- Online casino games generated $39.5 million in September, up from $39.4 million in August. Online poker hit $1.6 million, down from $1.7 million in August.
For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
Gambling in the USA
Gaming Americas Weekly Roundup – November 4-10
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
PENN Entertainment and ESPN announced that account linking between ESPN BET and ESPN is now available for customers, creating an even more deeply integrated media and betting experience. By linking accounts, fans now have the ability to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com. With this product enhancement, ESPN BET will soon bring fans more personalised bets and timely promotions based on their favourite sports, teams, players and fantasy rosters.
Accel Entertainment Inc. has announced that it has completed the acquisition of 85% of the ownership interests of Toucan Gaming LLC and LSM Gaming LLC, two Louisiana-based route operators and owners of multiple licensed video poker establishments (collectively, “Toucan”), for approximately $40 million. The combined business will operate as Toucan Gaming throughout Louisiana and will be led by Stan Guidroz, an industry-leading gaming executive and current CEO of Toucan Gaming. Mr. Guidroz owns the remaining 15% of Toucan’s ownership interests and will lead the Accel team supporting Toucan’s continued growth.
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT, its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalisation of the existing land-based network. The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
BetMGM Poker has become the third US operator to offer multi-state online poker. The company has merged its player pools in Michigan and New Jersey. Both states are a part of the Multi-State Internet Gaming Agreement, which allows online poker networks to share liquidity and players in participating markets. The two-state network went live Wednesday afternoon after morning maintenance.
Betsson Group has celebrated its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores Betsson’s consistent leadership in the region.
Partnerships
Play’n GO has announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead and Rise of Olympus 100.
SCCG Management, a global leader in gaming innovation and advisory, has announced a strategic partnership with Chata.AI, a technology provider specialising in self-service, proactive analytics that enables businesses to access real-time insights without requiring extensive technical expertise. This partnership introduces Chata.AI’s technology to the gaming industry, providing operators with powerful tools to streamline decision-making and increase operational efficiency.
Gambling in the USA
Gaming Americas Weekly Roundup – October 28-November 3
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Elray Resources Inc. has announced a significant milestone in the company’s growth strategy. The company has completed the sale of proprietary technology to 180 Life Sciences Corp. (NASDAQ:ATNF), a NASDAQ-listed company in exchange for preferred stock convertible into a 40% stake in ATNF and warrants to purchase 3 million shares of ATNF common stock, the conversion/exercise of which is subject to stockholder approval. The technology stack contained within Elray’s technology package will assist ATNF in launching an iGaming Blockchain casino.
PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has been awarded Daily Fantasy Sports Operator Licenses in Delaware and Missouri. The company will launch Arena, its innovative peer-to-peer fantasy sports contest, in both states. With these new state launches, Arena will now be available in 15 states across the US.
The Pennsylvania Gaming Control Board (Board) unanimously voted to renew the Category 2 stand-alone casino license of Wind Creek Bethlehem LLC, operator of Wind Creek Bethlehem casino in Northampton County. In making the decision, the Board determined that Wind Creek Bethlehem LLC had fulfilled the obligations under its previously approved casino operator’s license and therefore qualified to have its license renewed for an additional five-year period.
Aristocrat announced that the company was the first international slot and online technology company to be granted a Gaming-Related Vendor license by The General Commercial Gaming Regulatory Authority (GCGRA), the federal entity overseeing commercial gaming activities in the United Arab Emirates (UAE). This announcement grants Aristocrat the ability to provide the company’s land-based electronic gaming machines (EGMs) and online games and technology solutions to commercial gaming operators licensed by the GCGRA.
Partnerships
SCCG Management, a leading global advisory and consulting firm in the gambling industry, has entered into a strategic partnership with Slot Machines Unlimited, a premier provider of refurbished slot machines and gaming equipment. The partnership between SCCG Management and Slot Machines Unlimited leverages both companies’ strengths: Slot Machines Unlimited’s expertise in refurbished gaming equipment and SCCG’s deep industry insight, global network and strategic growth capabilities. The collaboration will enhance Slot Machines Unlimited’s international sales and service operations, ensuring gaming establishments worldwide have access to high-quality slot machines and support.
Galaxy Gaming Inc. has announced that the Galaxy Operating System (GOS) is now live on over 50 ships worldwide with Carnival Corporation & PLC, the world’s largest leisure travel company. Since the installation, tables powered by GOS have awarded over $5 million in jackpot payouts to players. GOS is the jackpot progressive system for all Carnival Corporation ships, including Carnival Cruise Line, Holland America Line and Princess Cruises. Launched in 2024, GOS is the next-generation game management system developed by the industry’s leading table game experts.
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favourite mechanics from top games with all-new themes, features and bonuses.
Gambling in the USA
Gaming Americas Weekly Roundup – October 21-27
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland. Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.
ESE Entertainment Inc., a gaming company that provides a range of services to leading video game developers and publishers, has announced that it has acquired Bombee Global Entertainment (Bombee Americas), the North American arm of Bombee Event Production AB, (Bombee), a global production company specialised in live production, special effects, broadcast and event management for the gaming sector. Bombee has successfully collaborated with ESE to bring its premier event production services and world class customer service to North America and beyond. The North American arm of Bombee, Bombee Americas, will continue to grow and scale in this new organisational structure under ESE, while maintaining its entire team and global support.
Matthew Wantman has become the overall champion of the PokerGO Tour PLO Series II presented by PLO Mastermind. Wantman secured the prestigious honor after an impressive showing at PokerGO Studio in Las Vegas, outperforming a talented field of the best PLO players in the world to earn the $10,000 PGT Passport bonus. The PGT PLO Series II featured a series of high-stakes pot-limit Omaha tournaments. Wantman’s consistent performance set him apart from the competition and solidified his spot atop the leaderboard.
Partnerships
SYNOT Games has announced its further expansion into the Colombian market through a partnership with BetPlay. This alliance highlights SYNOT Games’ commitment to increasing its presence in Latin America and providing its engaging and innovative games to a wider audience. Through this partnership, BetPlay’s online platform will feature a curated selection of SYNOTGames’ top-performing titles, including fan favourites like Aztec Jaguar, Diamond Fever, Realm of Lions.
Internet Sports International, a global provider of turnkey race and sportsbook software solutions, announced its partnership with the We-Ko-Pa Casino Resort in Fort McDowell, Arizona. Through this consultancy, ISI is powering the casino’s sportsbook and retail sports wagering operations on its gaming floor with its award-winning system. WKP Sportsbook is currently operating, allowing patrons to elevate their excitement by wagering on their preferred sporting events with up-to-the-minute odds and live action. The automated sportsbook kiosks provide access to a wide range of sports propositions for both the beginner and expert bettor.
Aristocrat Gaming, a leading designer, manufacturer and distributor of regulated slot games, announced it is now a promotional partner for Princess Cruises, one of the world’s most iconic cruise lines. Through this exciting collaboration, Aristocrat Gaming will design innovative gaming experiences for guests onboard Princess ships as well as create promotions with land-based casinos that offer Princess cruises as rewards.
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