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IGT ADVANTAGE® Systems Player Experience Product Suite Wins Best Consumer-Service Technology Award from Global Gaming Business Magazine

George Miller

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IGT ADVANTAGE® Systems Player Experience Product Suite Wins Best Consumer-Service Technology Award from Global Gaming Business Magazine
Part of IGT’s award-winning ADVANTAGE® Systems Player Experience Product Suite, the Cardless Connect solution enables casino patrons to card in and out of a gaming session with a simple tap of their smartphone.
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IGT’s suite of casino management systems solutions, including Cardless Connect, Resort Wallet, and Intelligent Offer, honored with gold Gaming & Technology Award

International Game Technology PLC announced that its IGT ADVANTAGE® systems Player Experience Product Suite has won the top honor in the Best Consumer-Service Technology Category from Global Gaming Business magazine’s 18th Annual Gaming and Technology Awards. The awards will be formally presented to IGT at Global Gaming Expo (G2E) in Las Vegas this week.

The awards recognize excellence in innovation and practical application in all gaming disciplines, with the Best Consumer-Service Technology category honoring groundbreaking advances in solutions aimed at players. A panel of six gaming industry judges from around the world selected IGT as the category’s gold-medal winner.

When leveraged together, IGT ADVANTAGE and the Player Experience Product Suite of solutions, including Cardless Connect, Resort Wallet, and Intelligent Offer, enable casino patrons to effortlessly interact with gaming devices via their mobile phones, while casino operators benefit from greater operational efficiencies.

“The complete IGT ADVANTAGE product ecosystem elevates our customers to the forefront of advanced technology and player convenience, and we’re proud to be recognized for our solution’s unique capabilities,” said Nick Khin, IGT Chief Commercial Officer, Gaming. “By giving players a secure, cashless experience, operators are positioned to enhance player engagement and loyalty, attract more diverse player demographics, and reduce their costs, which can ultimately lead to increased revenues and profitability.”

Cardless Connect advances casino loyalty programs by enabling patrons to card in and out of a gaming session with a simple tap of their smartphone. This innovative technology eliminates the need for a physical loyalty card and the associated card-printing costs.

Resort Wallet enables players to easily transfer funds to and from gaming machines and pay for casino entertainment using their mobile device. Players can conveniently maintain slot, sports, and online balances within the same digital wallet.

With Intelligent Offer, operators can build and send promotions tailored to individual players on their mobile devices for a personalized casino experience. Intelligent Offer uses variables such as play parameters, as well as card-ins that identify, engage, and reward players based on criteria set by the operator. Operators can also leverage location-based promotions to send offers to a patron’s mobile device, or to a slot machine’s Service Window or Player Tracking Display.

Visit IGT’s booth 3659 at G2E from Oct. 14-17 in Las Vegas to learn more about the IGT ADVANTAGE Player Experience Product Suite, and visit IGT.com to see a video showing how the IGT ADVANTAGE product ecosystem is transforming the player experience.

 

About IGT:
IGT  is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has more than 12,000 employees. For more information, please visit www.igt.com.

 

© 2019 IGT
The trademarks and/or service marks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors.

SOURCE IGT

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Gambling in the USA

Gaming Americas Weekly Roundup – September 21-27

Niji Narayan

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Celer Network’s mobile eSports platform CelerX has become the first mobile esports platform on blockchain to surpass $3 million in player winnings in one month. Since the global release of the BUST-A-MOVE Real Money Tournament in July 2020, CelerX has seen new record-highs in the number of games played each week and users making an average of $20 per day – with top users making $1000+ per day. So far, mid-August has proven to be the biggest gaming day of 2020 and complements CelerX’s $3 million worth of player winnings across the mobile esports platform and game portfolio in one month.

Construction of Fusion Arena, the $50 million esports arena in Philadelphia, has been put on hold because of the COVID-19 pandemic. The 3500-seat facility was expected to open in 2021 and was commissioned by Comcast Spectacor, owner of the Philadelphia Fusion of the Overwatch League.

The Legislature of the city of Buenos Aires has addressed a proposed law on the prevention of gambling addiction and the regulation of online gaming on September 24. The bill was proposed by the Lottery of the City of Buenos Aires (LOTBA).

The Carson Nugget casino in Nevada is going to replace and upgrade its old casino management system with Table Trac’s CasinoTrac management system.

Carousel Group has announced that its online sportsbook, SportsBetting.com, has gone live in Colorado. SportsBetting.com took its first wager from Colorado late last Wednesday, a bet on the Dodgers, which resulted in a winning ticket for the customer. The next full day of betting saw a customer win $7,000 on a six-team MLB parlay. SportsBetting.com has rolled out a number of promotions to kick off the launch.

New Partnerships

Online bookmaker Betway has entered into a partnership with North American esports organisation beastcoast. As per this new one-year deal, the bookmaker will back beastcoast’s Peruvian Dota 2 team. Betway will obtain rights to jersey branding, as well as player access, allowing the bookmaker to “bring its fans closer to the action.”

Simplicity Esports and Gaming Company has partnered with Newzoo, the world’s leading provider of games and esports analytics. The partnership will enable the two companies to exchange esports market data and insights. Also, Simplicity will have access to Newzoo’s data analytics tools.

Awards

For the third consecutive year, Mohegan Gaming & Entertainment’s (MGE) flagship property Mohegan Sun was voted “Best Casino Hotel” in USA Today’s 10Best Readers’ Choice Awards. Nominees for the awards were selected by a panel of experts, including editors from both USA Today and 10Best.com, as well as relevant expert contributors. This year’s list of nominees featured some of the most well-known casinos and resorts in the US.

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Gambling in the USA

Jamie Foxx To Star In BetMGM’s New Brand Campaign

George Miller

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Jamie Foxx To Star In BetMGM's New Brand Campaign
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BetMGM, the market-leading sports betting and online gaming platform, is proud to announce that Academy and GRAMMY Award winner Jamie Foxx will star in the company’s new ad campaign. The multitalented sensation, who has conquered the worlds of comedy, film, and music, is now also the face of BetMGM’s new The King of Sportsbooks campaign.

Foxx will star in a variety of traditional and social media advertisements for BetMGM. For their first brand campaign together, The King of Sportsbooks, made in partnership with creative agency 72andSunny New York, BetMGM showcases the excitement that comes with sports betting. The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the canvas. The ad creates a “sitting on the edge of your seat” experience by combining the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water.

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

Jamie Foxx is an award-winning actor, singer, and comedian. He recently won “Outstanding Supporting Actor in a Motion Picture” at the NAACP Image Awards and received a SAG Award nomination for “Outstanding Performance by a Male Actor in a Supporting Role” for his performance in Just Mercy. Foxx can currently be seen in Netflix’s Project Power, which launched on August 14, and is a starring voice in Disney/Pixar’s upcoming feature Soul set for release on November 20.

Available for download on both iOS and Android and accessible via desktop, BetMGM leverages an exclusive betting engine that allows sports fans to place bets quickly and with ease and is accessible in seven states, with plans to be live in 11 by the end of 2020. For more information, follow @BetMGM on Twitter.

 

SOURCE MGM Resorts International

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Gambling in the USA

Gaming Americas Weekly Roundup – September 14-20

Niji Narayan

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on

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

John Pollard, Co-Chief Executive Officer of Pollard Banknote Limited, has been inducted into the Public Gaming Research Institute’s Lottery Industry Hall of Fame. Each year, the Lottery Industry Hall of Fame’s members nominate and vote on industry leaders who promote excellence, integrity and success in the lottery industry. John Pollard, along with five other recipients, will be honored in a virtual ceremony on October 14.

WarnerMedia is going to join the growing parade of media firms eager to court consumer interest in sports betting. During the coverage of NBA’s Western Conference Finals, TNT will present an alternate live-streamed feed of the games that includes commentary on betting analysis and odds. The feed, known as “TNT Bets” and made available to cable and satellite subscribers via the Watch TNT app, will be hosted by Bleacher Report’s Cabbie Richards, Kelly Stewart and Tim Doyle, and the leading gaming company FanDuel will provide real-time statistics and information.

Elaine Wynn, who has 8.84% stakes in Wynn Resorts Limited, the biggest among single shareholders, has reportedly dropped her quest to secure a position in the board of directors of the company. She made this announcement during a fitness hearing held by the Nevada Gaming Control Board. She reportedly revealed that she accepts her age of 75 years is a constraint for such positions.

Betfair has announced that it is withdrawing from the NJ betting market due to disappointing results and because the state is getting its first sports betting exchange. Betfair entered the NJ market back in 2015, but generated a sports betting handle of just $12.4 million in 2018. Now, Sporttrade, a sports betting startup, is to introduce a proprietor betting exchange for the state via an agreement with Twin River Worldwide Holdings.

New partnership

ESPN has entered into two separate multi-year agreements with Caesars Entertainment and DraftKings. The deals include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainment’s sports betting partner, William Hill, and DraftKings.

New Appointment

US gaming company DraftKings Inc. has appointed Erik Bradbury as its Chief Accounting Officer and principal accounting officer. His appointment came into force on September 10. Mr. Bradbury, who has about 16 years of experience in accounting, will report to Jason Park, the CFO of the company.

New Launching

Sports book operator William Hill has announced the launch of its mobile sports betting app in Illinois, in partnership with Caesars Entertainment’s Grand Victoria Casino. The William Hill Mobile App is built on a proprietary platform, offering an easy and seamless betting experience. The app offers multiple deposit and withdrawal options. The app has enhanced technology features, such as a biometric login and a quick-bet option.

Compliance

Online gaming platform provider Dench Solutions has obtained a compliance certificate to act as a gaming test house of Gaming Laboratories International. The company was awarded the GLI-19 standard for its ability to meet strict security standard requirements when dealing with customer data.

The Virginia Lottery Board has approved the proposed sports betting regulations after the fifty-six day public consultation period ended on September 9. As part of the public consultation, it received 183 comments from various companies and sports leagues. The Lottery’s deputy director Gina Smith said each comment was read and reviewed.

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