Casumo signs with Enteractive

Casumo has signed an agreement to implement Enteractive’s tech platform (Re)Activation Cloud® as an extension of their CRM cycle to boost player activity and brand loyalty.

Through this partnership with Enteractive, Casumo will be increasing player retention and player loyalty through the innovative (Re)Activation plug-and-play service, and at the same time safeguard and add a more human touch to their Responsible Gaming efforts. All of Enteractive’s processes are GDPR compliant and built for operator compliance and player protection.

Founded in 2012, Casumo’s Award-Winning Online Casino soon became one of the unicorns of the gaming industry. Now employing more than 400 people, in Malta, Gibraltar and Spain, Casumo’s growth promises to accelerate. With its distinguishable creative flair and a passion for high-quality, Casumo is always at the forefront of nimble cutting edge technology.

Casumo Player Engagement Lead Ludovic Diler said: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction. During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.  We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”

The (Re)Activation solution uses native-speaking agents combined with robust tech, driven by human interaction. Using a player-centred approach that improves the customer experience, the (Re)Activation Cloud® boosts the operator’s P&L by activating more players. It integrates with the operator’s player acquisition-retention ecosystem. High touch interactions create long-lasting brand loyalty. Enteractive sales agents provide a highly-personalised conversation on the brands behalf through a complete end-to-end after service, which begins where the CRM processes end.

All (Re)Activation methods used are GDPR and G4 compliant. And all data processed is highly secured.

Enteractive CEO Mikael Hansson said: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match. Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”