Australia
Tabcorp and the NBA announce multi-year partnership

The National Basketball Association (NBA) and Tabcorp have announced a multi-year media partnership that will bring NBA TV – the league’s 24-hour television network – to Tabcorp’s Sky Channel in more than 4,400 TAB retail and entertainment venues across Australia.
Separately, Tabcorp will become an authorised sports betting operator of the NBA in Australia and will use official NBA league marks within its platforms. Tabcorp and the NBA will also collaborate on best-in-class practices to protect the integrity of NBA games.
Throughout the year, Sky Channel will feature NBA TV’s extensive line-up of programming, including live NBA games, highlights and original content. Additionally, Tabcorp will create unique NBA content and experiences for fans within its venues. NBA TV is available in more than 120 countries and territories around the world.
Tabcorp Managing Director – Wagering & Media Adam Rytenskild said: “Our goal is to support the growing appetite in Australia for the NBA, which currently features the strongest contingent of Australian players we have ever seen. The NBA is popular with our customers, and we are proud to establish this partnership to bring fans of the competition a wide range of action in pubs, clubs and TABs. This creates an expanded sports offering, gives fans and our venue partners more value, and complements Sky’s unrivalled coverage of Australian and international racing.”
Scott Levy, Executive Vice President, Managing Director of NBA Asia said: “Tabcorp’s extensive retail network will bring NBA TV to millions of fans throughout Australia. We also look forward to working with Tabcorp on integrity monitoring in their new role as an authorized sports betting operator.”
-
Africa6 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews6 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates6 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Africa5 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Industry Awards6 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News6 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Latest News6 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
-
Asia5 days ago
FIFA, NBA, UFC and More Sports Events Go Live – Crypto Sportsbook BETY Offers Global Sports Betting Coverage 2025